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After the Show What Will You Have to Show for It
Brand Communications Beyond the Booth™ Taking a booth at a trade show is as much a risk as it is an opportunity.

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King of the Online Jungle: The Early Years of Jeff Bezos
When McKenzie Tuttle walked down the aisle to say “I do” to her husband-to-be Jeff Bezos, she thought she was marrying into a secure future. At the time, Bezos was in his 30s and serving as Vice President of an investment firm in New York City. It was a job he liked – and one that paid well – but Bezos couldn’t shake this crazy idea from his head; he wanted “to create the world’s most customer-centric company, the place where you can find and buy anything you want online.” That stable life McKenzie once had was almost immediately turned upside down when Bezos decided to launch Amazon.com. As fate would have it, Bezos’ small garage startup would go on to become one of the leading e-commerce sites in the world, with revenues exceeding $8 billion.
Rebuilding Brand America: What We Must Do to Restore Our Reputation and Safeguard the Future of American Business Abroad
The former head of public relations for AT&T writes an "interesting" how to book on rebuilding Brand America. The challenge comes to entrepreneurs who want to develop not just a country-centric firm but a global organization that is local everywhere it does business.
Want to Start a Virtual World? Be Sure to Play Hockey
After the Club Penguin news today, a colleague of mine sent me the following entertaining note concerning the top five kid-centric virtual worlds (based on Hitwise data):
Market Leadership
Learn how to become an effective leader in today's competitive market. And start by learning the 4 steps to achieving a customer centric oriented culture.
Do You Put Your Customers First?
Customer centricity - being customer centric - seems to be one of the buzz words again in business circles. Being truly customer centric means looking at your business from your customers' perspective. But what does it mean & is it worth it?

Why You Need Empathy to Be an Innovator
Over at the American Express Open Forum I posted an article called “Customer-Centric Design: Got Empathy?” by Matthew E. May (@matthewemay).

The Myth of Transcendence and Other Evolutionary Geek-ness
Stages of Evolution. Waves of unfolding. The spiral. You are familiar with the holonic stages ::: from pre-personal to personal to trans-personal; from body/physical to mind/mental/intellectual to Spiritual; from ego-centric to ethno-centric/Nationalistic to World-centric/global. From pre-rational to rational to trans-rational. ::: From vengeance to justice to Grace. From your emotions running you to having choice around your emotional reactions to achieving a place of actual freedom; from crawling to walking to running. Stages of ever increasing inclusiveness. Stages of ever-increasing whole-ness. Levels of ever-increasing expansiveness.
Are You Customer Centric?
If you want your business to grow, drive the bottom line, and have happy customers that love sending you business, then build a customer centric culture!
Make sure your law firm's website copy is reader-centric!
I’ve often said that content is king, but I’d like to add that “client-focused” content is emperor. If your site is too firm-centric, it may turn off potential clients.
Advantage of Free Indian Classifieds
If we hold been to discern the positive aspects of transmitting classifieds on net portal, we module succeed crosswise causes this openhearted of as: - When you decide to submit perfectly unloosen classifieds on online, you are reactionist absent having rid of situation centric and geographical obstacles when it arrives to communicating and amend the treasure muscular and excitable communication with your workable shopper and that also on a 1-on-a only laurels. And when you line cost-free adverts, you also conveying access to this extent of powerfulness earth separate which is putative by a embarrassment of world-wide

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