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Referrals: Now They\'re Asking and You\'re Making
As entrepreneurs and salespeople, referrals are our lifeblood because they jumpstart the trust-building with potential customers, partners and suppliers. In my last column I wrote about the oft-forgotten sales and networking tactic of asking our customers for referrals. Now, let's switch hats for a moment. What happens when we're the ones receiving the request? It's certainly a familiar situation, because we're as well-connected as they come.
No Fear of Referrals
People are often worried about being put in an uncomfortable situation in which someone they just met is asking them for a business referral -- particularly if their new acquaintance is a salesman asking for a referral to one of their friends who could be a potential client.

Other ceo of nike Related Articles

Lesson #3: A Clear Focus Will Take You Where You Want to Go
“We wanted Nike to be the world’s best sports and fitness company,” says Knight. “Once you say that, you have a focus. You don’t end up making wing tips or sponsoring the next Rolling Stones world tour.” From day one, Knight has had a clear vision about what he wanted his company to be, and where he wanted it to go. There have been many setbacks along the way, but it was in focusing on the larger end picture that Knight was able to keep Nike on track.

Lesson #4: Keep Your Company in a Constant State of War
“Sports is natural, instinctive, competitive, and, in the end, rewarding,” says Knight. “All of us at Nike get to earn a living in that world – a world that is easy to believe in.” Much like the competitions in which Nike shoes increasingly found themselves being worn, so too did Knight take his company to the top with his instinctive sense of competition. By tapping into his entrepreneurial DNA and constantly maintaining a sense of combat against his competitors, Knight was able to succeed where few others had.

A Wake Up Call for Marketers
Understanding and embracing digital media is critical for today's ad agencies and marketers. Nike has worked with the brilliant creative agency Wieden + Kennedy since 1982. Their founders have a longstanding close relationship. Yet Nike needs more than terrific traditional campaigns. They need to take full advantage of the internet and build a cohesive online strategy to reach their target audience, build their brand, foster their community and drive sales. Apparently Wieden didn't prioritize online marketing to the degree Nike needed. And so earlier this year, Nike announced that they'll move their interactive assignments elsewhere. This wakeup call about online expertise isn't just for big consumer ad agencies. B2B marketers, consultants and agencies should pay attention as well.

Branding Companies
Everybody wants to be the next Nike. Imagine that people are willing to buy your product just because you are the one that made it. They may not need it and the price may not be within their budgets, but they will go to whatever ends they can to get one in their hands, or on their feet as the case may be. That is the power of a brand. But, while everybody acknowledges its importance, branding companies is no easy task. Indeed, often no matter how much money a company pours into its branding strategy, it just cannot get it right. So, here are some tips to help you get it right.

Follow Up Until They Buy or Die
the secrets to effective follow-up Following-up pays off! Use this article as motivation to sort through those business cards on your desk or to review those names in your database. Do you have any overdue follow up? Use the ideas above and commit to handling any outstanding follow-up this week. As Nike says, “Just do it!”

CEOs who sell gain clarity on competitive strategy
CEOs of Nike, Intel and Sun are becoming more involved in the selling process, focusing on tailoring products and services to meet the demands of their top customers. And it's more than just a ceremonial visit. These CEOs are overcoming objections and negotiating deals, giving them an intimate understanding of market pain and the value they may (or may not) provide.

No Excuses
This article visits a powerful advertisement released by Nike'. The theme of the commercial deals with excuses. A couple questions are added for small group discussion.
Why Personal Branding Your Online Business Is Important
What comes to your mind when you think of Coca Cola, Nike, Mcdonalds, and the Trump Organization. Each business is at the top of their industry because of one key secret
IN THE CONTEXT OF CUSTOMER LOYALTY, NEW NIKE-TIGER WOODS COMMERCIAL IS ON POINT
While some may think that the new Nike/Tiger Woods commercial is a bit strange, in the context of customer loyalty, engagement and true “Voice of the Customer” it is actually spot on.

Why Your Brand is Your Fortune
You may think Nike sells shoes and Apple sells Macs and iPhones, but you’re wrong. They sell their brand. Developing a powerful brand can spell the difference between struggling to make ends meet and achieving real success. Why is developing a successful brand so important? Take a Nike shoe or an iPhone and replace the known brand name with a generic label: you’ve just demonetized both products. Both are as functional as they were before, but neither is as valuable. A brand is an experience and a label or logo is what symbolizes that experience. It in essence becomes the experience.

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