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Diamonds Are A Cereal Marketer's Best Friend
When C.W. Post started a small business in 1895 with his first batch of "Postum" (breakfast cereal) he probably did not foresee his company getting into the diamond business. The cereal company has "followed a path of delicious innovation, creating cereals that have defined the breakfast experience for generations of families" and now it has literally put a twist on its "Shreddies" product by offering the cereal in the shape of diamonds rather than squares.

Other cereal box Related Articles

Serial cereal branding
They’re Grrreat! What is claimed as the first all cereal café recently opened in the United States. Cereality demonstrates effective emotional branding, and how brand strategy is so much more than developing a new tagline or slogan.
Seven Steps for Creating Successful Marketing
1. Find the inherent drama within your offering. After all, you plan to make money by selling a product or a service or both. The reasons people will want to buy from you should give you a clue as to the inherent drama in your product or service. Something about your offering must be inherently interesting or you wouldn't be putting it up for sale. In Mother Nature breakfast cereal, it is the high concentration of vitamins and minerals.
The Cereal King: How W.K. Kellogg Got His Start
If it were not for the ingenuity of W.K. Kellogg, the world today might never know flaked cereal. A master marketer and inventor, Kellogg revolutionized the breakfast food industry when he decided to start his own company and sell toasted corn flakes back in 1906. Today, that same company has grown to include almost 26,000 employees and earns over $11.5 billion in revenue.

WHAT IS YOUR LIFES PURPOSE
You climb out of bed every morning; take a shower, brush your teeth, get dressed, have some coffee, toast or cereal, pat the dog, hug the kids, kiss the wife (husband), not necessarily in that order and head out the door to where and to what? No it is not a destination that I am talking about, it is a PURPOSE. Does your life have one?

Diamonds Are A Cereal Marketer's Best Friend
When C.W. Post started a small business in 1895 with his first batch of "Postum" (breakfast cereal) he probably did not foresee his company getting into the diamond business. The cereal company has "followed a path of delicious innovation, creating cereals that have defined the breakfast experience for generations of families" and now it has literally put a twist on its "Shreddies" product by offering the cereal in the shape of diamonds rather than squares.
4 Easy Steps to Finding Legitimate Work At Home Jobs
A few months ago, I was enjoying my morning bowl of cereal and going through my bills. I got nervous, went on line to check my bank balance and began to panic. I had no idea where I would come up with the money to cover everything. Earlier this year, I asked my boss for a much deserved raise, but unsurprisingly, with the state of the economy, he said no. This was right on the heels of not receiving a year end bonus. So, I decided to take matters into my own hands. I pledged to myself that I would start working only 8 hours a day instead of my usual 10. I would head home and spend 2-3 hours each night working on my own business.

Snail Mail Marketing: Ensure Bang for Less Buck
As an entrepreneur, controlling cost is #1 these days and so it makes sense that any time you can cut costs, you should. However, effective marketing can be a different story. A great case-in-point is that back in the days of the Great Depression, Kellogg chose to continue to market aggressively and Post did not. Which cereal brand do you relate to today?
Sometimes Unintended Consequences Are A Good Thing
We’re all familiar with the “Law of Unintended Consequences.” My personal favorite is still the plastic whistles that were packaged with Cap’n Crunch cereal back in the ’70s. Blowing the whistle into your phone triggered a connection to AT&T’s long distance dialing AND by-passed their billing system. Free calls! Not exactly what Quaker Oats had in mind. (…and Ma Bell was not pleased.)
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