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Powerful Sales & Marketing Ideas of $100 Million Dollar Companies
The hardest thing we need to do today is grab the attention of the potential buyer and keep the attention long enough to help them buy your product. This approach of offering some education of value to them gives you a significant opportunity to attract more buyers and build more credibility. I call this “educational based marketing” and here’s a line you should write down: You will attract way more buyers if you are offering to teach them something of value to them than you will ever attract by simply trying to sell them your product or service.

Do You Have What it Takes to Be Successful as a Franchise Owner?
Have you ever wondered if you have the personality and skills to be a successful franchisee? There are over 2500 franchise companies operating in the US, each requiring a plethora of different skill sets in a franchise owner.
Finance Terms Made Simple
Do terms like "gross margin" and "deferral of taxes" scare you? If so, then this short reference guide is what you're looking for!

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Conversational engagement versus static accessibility: sharing knowledge in the 21st century
Key points • Old mindsets must be set aside in favor of a more progressive view that is commensurate with the growing awareness that an organization’s purchasing team is not merely a functional extension of another department, but plays a critical strategic role in the emerging global enterprise. • This is not just limited to purchasing, as both CIOs and CFOs are going through a transformation that is based on a collaborative versus a siloed view of organizational duties and complacent relationships. • A key enabler for this change in outlook is the various social networks and mediums. But it is painfully apparent that the recognition of how social networks can and ultimately will influence both conversational insight and the purchasing function itself is lost on the majority of procurement professionals.

Current Trends in Working Capital Management
Three years ago, as the depth of the financial crisis was just beginning to be felt, banks started tightening the reins on credit, resulting in a severe credit crunch. In this environment, cash conservation became the name of the game. But today, U.S. businesses are flush with cash, and the emphasis on wringing every dollar out of working capital has dissipated. But do improved corporate balance sheets, a brighter business lending picture and an improving economy mean that CFOs should adopt a new mindset when it comes to working capital management? Not necessarily.

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