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Marketing Insensitives for 2009
Approximately two years ago I first wrote about “Marketing Insensitives.” At the time, I had received a call from a telemarketer offering me some “marketing insensitives” to purchase a product. Yes, she really said this! She was not being clever; she just couldn’t pronounce “incentive.” But, Marketing Insensitives do exist! They are the unfortunate, not-thought-through, ridiculous, dumb things that businesses do that drive customers away. Here is another:

A Legal Analysis of a Preferred Method of Retail Sales
There are several methods of conducting a business in the area of retail sales. They include private ownership of one or more stores, a “chain store” system, public stock ownership of companies to provide capital for expansion and franchising. This article explores the legal aspects and benefits of conducting a business through the use of franchising.

Other chain store Related Articles

Penney-Wise: The J.C. Penney Chain Explodes
After being forced to close down his first solo venture, Penney went to Longmont, Colorado to work for Thomas Callahan and Guy Johnson, two men who would forever change his life. Callahan and Johnson owned a chain of dry goods stores in Colorado and Wyoming called the Golden Rule stores. Impressed with his work ethic, when Callahan and Johnson were drawing up plans to open a new store in Kemmerer, Wyoming, Penney was their first choice to head it up. He was made a third partner in the store and sent to the town to oversee the store’s operations.

The Sandwich King: The Early Years of Subway’s Fred DeLuca
Fred DeLuca was nothing more than a kid from “The Projects”, looking for a way to pay his college tuition when he opened up a sandwich store in Bridgeport, Connecticut. At the time, he could not even afford the $25 lawyer’s fee he needed to sign the lease. That was back in 1956. Today, his store has blossomed into the third largest fast food chain in the world. Subway remains one of the largest global privately held companies and earns revenues in excess of $9.5 billion.

Lesson #3: Put Yourself in Your Customers’ Shoes
Hindsight is 20/20. Looking back on the success – or lack thereof – of his first Subway store, DeLuca acknowledges that his biggest mistake was its “crummy location. In February, the store was doing so bad that we were thinking of closing up.” But together with his partner, Buck, the pair decided to try something even more eccentric: they decided to open up a second store. “We talked ourselves into building the second store,” says DeLuca.

Dangerous Supply Chain Myths (Part 3)
Segment 3 – Multiple Supply Chain Networks: An Issue of Timing versus Concept Validity? Multiple Supply Networks The tail of the supply chain needs to be tailored to each developing market and this will require domestic partners to help execute fulfillment and delivery. In addition, good risk mitigation requires flexibility and diversity in your supply chain and supporting networks.

What is the Value in your Supply Chain A PI Q and A
Member Question: What is the difference between Supply Chain and Value Chain? My Response: To begin, the reference to supply or “value” chain is a misnomer in that it implies a sequential architecture. This is a term that is on its way out as an organization’s supply “practice” is actually centered on the synchronization of diverse stakeholders sometimes spanning multiple supply networks. This is an important distinction given the impact that real-world synchronization has on theories such as value chains. That said the concept of the value chain was first introduced by Michael Porter in 1985 in his book, Competitive Advantage: Creating and Sustaining Superior Performance.

10 Retail Franchise Businesses You May Never Have Considered
Everyone knows the most popular retail establishments, and even the word retail often brings to mind days as a teenager, working in a chain store or a mall boutique. Mainstream retail stores are perfectly fine, but for those who want to start a more unique retail store, take a look at some of the retail businesses you may have never considered.

Australian Pizza Chain, Pizza Capers Franchise plans to go global, foray into India and Singapore
According to QBR, Brisbane-based gourmet food chain, Pizza Capers Franchise has plans to launch 80 stores by end 2009. Franchise founders Scott Geiszler and Anthony Russo launched the chain in Brisbane in 2000. There are plans to expand in India and Singapore besides the nine stores which will be launched over the next 12 weeks and the first store in Adelaide.
Did an Anti-North American Sentiment and Arrogance Undermine Andersson's Tenure at GM?
On the August 11th PI Window on Business Show I spoke with three time honoree as a Supply and Demand Chain Executive's "Pros To Know," and co-author of the book "Transform Your Supply Chain" Bill Michels, regarding General Motor's precipitous fall in relation to their supply chain strategy.
LSM Is Catching Fire
If you happen to read the restaurant news magazines and internet articles, you will notice that many restaurant franchisors are "more than interested" in Local Store Marketing. They realize that the successful franchisees in their chain have demonstrated skill at building business through networking in their local community. And they have noticed that institutional advertising is largely in-effective and expensive. For experts and students of Local Store Marketing, the secret is that Local Store Marketing has been around for quite a while. Nothing is new in the LSM world for those who have practiced and studied the technique. If you read about a tactic or think of a new way to attract customers, chances are that I've seen it. If you own a restaurant and don't understand Local Store Marketing- get educated quick.
Organization Structure Limits or Liberates High Performance
The CEO of a national retailer was very frustrated. His face grew noticeably redder as he told me how he had set up each store as a profit center and was attempting to hold store managers and their regional managers accountable for profitability. But when a store under performed the store manager would show that head office buyers were forcing them into stocking the wrong merchandise for their particular mix of customers. Or they would claim that the marketers hadn't put together the right campaign for their local market.

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