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Sales Experts Disagree on the Right Way to Train Salespeople
I was involved in a nearly week long, on line discussion with about a half dozen other sales experts in the Top Sales Experts Group at LinkedIn that to date has included about 41 volleys. The original question, raised by the UK publisher of modernselling.com, asked whether there was a right way or a wrong way to train salespeople. While there was some agreement on some points, there was much disagreement on many points.

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Presentation and Marketing of the Business
Any new business will take a year to reach its full potential from a running start, and an established business needs a lot of TLC to effect a smooth changeover. So, before you take the reins, make sure you have budgeted adequately for marketing and promotion as a very real expense in the first twelve months. How you elect to market your business depends very much on what you are selling a commodity or a service. But the basics are still the same: to put your business in the face of all your potential customers and make it stand out from the rest.
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