Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

characteristics Tagged Articles



Uncovering the Essence of You
In life, as we go about our daily tasks it is so easy to lose sight of a very fundamental important fact: you are your most important resource. Your ideas, skills, qualities, and characteristics...the essence of you... are what will propel you towards success, or hinder your progress if you allow it to. Which will become your reality?
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you! These characteristics include:
When To Use A Text-Only Logo
A text logo (also sometimes called a logotype or word mark) is a logo largely made up of the text of the company's name. This type of logo can have some graphic elements-lines, boxes, borders-that interact with, surround, or even form the letters. However, the graphic elements should be used as an accent to the text, not as a major or equally-weighted part of the logo.

When To Use A Symbol Logo
A symbol logo is the opposite extreme in design from a text logo. This type of logo includes neither words nor letters-only symbols, images and shapes.
Why Combination Logos Are So Popular
A logo that in some manner combines both a symbol and the company name. The symbol and text can be integrated together, side by side, or with one located above the other.
Is Your Business Ready For A Logo?
You're just starting your business. Opening a bank account, getting a business license, and setting up your office are top priorities. And, of course, the question of stationery and marketing comes up. If you're starting a business, you need business cards. And probably stationery. And a website. All this means you need to design a logo immediately, right?
What Your Logo Designer Needs to Know About Your Business
If someone asks me to design a logo based on a tiny bit of information, then I have to make just as many assumptions about the personality of the business, its customers, and the owner's personal taste as I do in creating my hypothetical dinner. And the logo I design winds up being more about me and my preferences than about my client's business.
How to Get the Logo You Want
Are you having a hard time getting the logo you want? If you're working with a designer and looking for "just the right" logo but getting sketches that cause nothing but frustration, don't despair. I've worked with many clients on difficult projects and come reasonably close to reading their minds without having ESP. Here are some tips to help you get your logo done right:
A Logo Without Your Name... Can Be A Big Branding Pain!
I often get asked to develop a small business's logo as a symbol-only logo. But for many small businesses, this isn't the right choice for a couple of reasons:
No Logo? Launching a Business Without a Logo Can Sabotage You
Many entrepreneurs choose to design their own marketing materials when they launch their businesses, especially by creating their first business card. Or sometimes they will have an amateur designer, friend, or relative create the design. There are several reasons why this is not the best idea. An amateur logo design and business card can make your business more likely to fail for a number of reason.
Time to "Get Over" the Rainbow (in your logo, that is)
Rainbows are wonderful, but if you try to bring that natural beauty into your logo with tons of color, you'll be setting yourself up for unnatural disasters.
Why Entrepreneurs Divorce Their Logos (And Why It's A Bad Idea)
Remember how excited you were when you first designed your logo? How beautiful you thought it was, and how you couldn't wait to get your first batch of business cards printed so you could show it off? How you excitedly described its meaning and subtleties to your mom (and your clients?) And the rush to the trademark office to get your new love "made official"-what excitement when the papers finally arrived!
The Domino Effect of Changing Your Logo
What does redesigning really mean? Think back to the first time you designed your logo-the work, time, expense, and thought you had to put into the project. Just because this is a redesign doesn't mean that it will be any easier than the first time around. In fact, it may be more difficult since you're more invested in your business and brand than you were when you first launched it.
Signs It's Time To Redesign Your Company's Brand
When you first start a small business, you create your brand based on your hopes and plans for the future of the company. Sometimes this is based on experience, but more often than not it's based on a guess. Then once you actually start doing business, you may find that your business isn't following the same path you set out on.
Rebranding Is an Excuse to Party in Your Business
Once the redesign is done, many small businesses launch it silently. They change their logos, business cards, and websites one day-sometimes without so much as an announcement or a "By the way... " to their customers. Not only are they potentially confusing and alienating them, but they're also missing out on a great excuse to party!
A Logo Isn\'t A Tattoo! Why Your Personal Tastes Have Nothing To Do With Your Logo
I designed her first round of the logo to reflect the brand that she'd been setting up for herself. But, when she got the initial designs, I got an almost immediate call back - she hated them! We talked a bit about her brand, her clients and their tastes, and all of the things that I take into consideration when designing a brand. And we talked about how the sketches reflected those considerations. But then the real problem came out - she actually had a bigger vision for her logo.
Logo Files Versions of your logo that you should own.
Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other service providers).

Other characteristics Related Articles

“Thirteen Thoughtful, Tried and True Characteristics of Successful Entrepreneurs”
Do you know any successful entrepreneurs? What do you believe are the characteristics that are common among the successful men and women who start and succeed in their own businesses? Here are thirteen thoughtful, tried and true characteristics that I believe define the successful entrepreneur.

Leadership Traits
Over the past several years, one of the most important contributions psychology has made to the field of business has been in determining the key traits of acknowledged leaders. Psychological tests have been used to determine what characteristics are most commonly noted among successful leaders. This list of characteristics can be used for developmental purposes to help managers gain insight and develop their leadership skills.
Ten Most Admired Characteristics of Successful Business Coaches, According To Your Strategic Thinking Business Coach
Do you know what some of the most admired characteristics are of successful business coaches? Recently I was interviewed for an article on business coaching and was asked what I believed to be the most admired characteristics of successful business coaches. Here are the ten (10) characteristics that I shared with the interviewer in response to their question.

Work At Home Internet Business Success - What Characteristics You Need?
There are a number of characteristics that make up a successful entrepreneur. These are just a few of the top characteristics you will want to possess with your work at home internet business.
Characteristics of Today's Thriving Companies
While there is a shortage of cash for many firms today, others are making more than enough to survive. What are the characteristics of the companies that thrive? What are they doing that others are not? Most importantly, can you duplicate these characteristics into your business?
Home Business Opportunity - Entrepreneurial Qualities
Business Opportunity entrepreneurs are an exclusive group of people who share certain unique characteristics which differentiates them from others. These characteristics allow them to develop and maintain the positive mind set and necessary skills to start, manage and run an internet home business. In fact, these traits are essential to the future success of their business opportunity.

Assess Advertising Concept Effectiveness
While many advertisements have a chance to win graphic design competitions, most do not deliver on the simple, fundamental, characteristics required for effective marketing communications. Read this summary to learn the key characteristics of a solid advertising concept, and download our Advertisement Evaluation Matrix.
Creating a Brand Message - Where Do I Start?
Start by literally looking at what is and isn’t working – ex: this email got more response than the other version. Ask members of your target audience to review different pieces, noting which item’s design and language resonates most and why. The why is important to start identifying specific characteristics. Are the graphics really impactful, the headlines compelling, etc. Then, ask them to tell you the opposite – what they were least attracted to and why. From the responses you get, create a checklist of these basic characteristics and note opportunities to make changes based on the well-received characteristics and recognize use of the disliked ones.
Successful Entrepreneurs - 3 Must Have Characteristics
All Successful Entrepreneurs have three important characteristics. Find out what these characteristics are and why you need all three of them to become successful.
9 Keys to an Effective Logo
The right logo, with the right characteristics, will boost your visibility, credibility and memorablity – which means more business for you! These characteristics include:
Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

SEO and the Entrepreneur

Intro to Search Engine Optimization

Are You Too Good for Your Job?
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.