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The Message Man From Mississippi: Fred Smith is Born
“I think the American Dream is freedom,” says Fred Smith. “It's the ability to do what you want to do. It's the freedom to succeed; it's the freedom to fail. And the freedom to live your lifestyle the way you want to live it…Very few people in the history of the world have ever had that enormous opportunity.”
The definition of branding
One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing)

Other characterization Related Articles

The definition of branding
One of my readers pointed out that they really appreciated the definition of marketing that I use throughout Duct Tape Marketing. Marketing is getting someone who has a need to know, like and trust you. Most small business folks, exposed only to more academic definitions, really seem to appreciate the truthfulness of that characterization. This same reader (Eddy) also asked then for my definition of branding (as it might relate to marketing)

Employee or Independent Contractor?... That is the Question!
Twice in as many weeks, a client has called with a question about the characterization of a possible new hire. And, although it has been three years since the Massachusetts legislature passed the law that a Massachusetts Lawyers Weekly headline referred to as "an earthquake for employers in Massachusetts," the aftershocks continue to be felt.

Economic growth has slowed since earlier in the year
Brian A. Bethune, IHS’ chief U.S. economist called the Fed's assessment “surprisingly frank description of current economic conditions.” “While this characterization of the economy is not a surprise, given the recent downward inflection of indicators on consumer and business spending…and the employment markets, the very frank description of the situation and the avoidance of the use of the typical Fed euphemisms suggests a great deal of concern about the direction of the economy”.
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