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In 2005 the way the world communicates was changed forever. When Seth Godin and Co Founder Megan Casey Editor in Chief, Gil Hilderbrand Jr. Chief Engineer, Corey Brown COO, Kimberly Dawn Wells, Community and Charity. This small group of people has made an innovation that has provided a new vehicle to put ones ideas, opinions and their enterprise before large audiences of people and all of this for free. Now this is truly a radical concept but if we look at Seth Gobin that would be his reason for being.

High Tech Helping Hands in Haiti
When a spirit of goodwill prompts our thinking and when united effort goes to work on a common problem, the results can be most gratifying. By joining hands and working together to help this impoverished country we can eliminate the weakness of one standing alone and substitute for it the strength of people working together.

The Abundant Joy of Giving
A friend of mine, John Jackson, uses the statements “do something good for someone else knowing there is no way they can ever repay you”. This is an action we can all accomplish but normally the person knows who is doing the giving.

Aligning your brand with a charity, more than just PR

Let's face it, people like to associate themselves with businesses and brands that support causes. When embarking on a charity initiative, consider the sort of giving that you'd like to be involved in and why you're doing it. If corporate charity is undertaken as an obligation or as a means of self-promotion, this will show through in your efforts, and no matter how great your giving, it will be seen as less than sincere.

Communicating Social Values Improves Brand
Fortune 500 companies have recognized significant benefits by successfully promoting civic virtues such as Sustainability, Community, Sponsorship, Charity, and Environment. Although benefits like improved brand integrity are intangible, they can have a long-term success. Increase brand value by developing a communication plan for the organization’s social values.

Leveraging Social Media to Market a Non-profit
The wave of social online media is taking the world by storm. No organization can afford to ignore their growing importance any longer. Websites such as Twitter, Facebook and MySpace have immense reach and power that can be leveraged by a non-profit at practically no cost.

Cover Letter Writing for Grant Proposals
The grant proposal is one of the key instruments for a non-profit to seek financial grants. However, a professional presentation of a grant proposal requires a good cover letter be included with it. It may appear to be a small detail, but the devil, as they say, lies in the details.

John Rockefeller Quotes
John Rockefeller Quotes

Banking on Success: How Giannini Achieved his Greatest Ambitions

He never dreamed of being a banker when he was a child, but today, there is nary a student of retail banking who does not know the incredible story of this determined entrepreneur. A son of poor immigrants, Giannini helped build the first national system of banks for the ordinary person, all the while fueling California’s economic development and inspiring a new generation of entrepreneurs. What were Giannini’s secrets for success?

Lesson #2: Do Not Try to Please Everyone All the Time
“Your vision is very important. You should know whom you’re selling to, what your marketing and advertising says about you, and whom it’s speaking to,” says Lauren. “Me personally, I don’t try to please everyone. I understand who I am selling to and I work towards that vision all the time.”

Tuning into Tastes: The Secret of Jones Soda’s Success
“If you’re able to listen to customers from their perspective, not everything they say will make sense,” says van Stolk. “Not everything they do will be right. But you’ll know more about what you have to do because of it.”

Lesson #3: “Think outside the job market”
As a student at the University of Saskatchewan, Wilson took a life-changing outdoor survival skills training course in western Canada. It was as far removed from the insides of his business school classrooms as he could get, but today Wilson considers it nonetheless just as important for his business success.

Do Your Homework (Really)

Before I meet with any new prospect I've been thinking of introducing myself to, I make damn sure I do my homework. And when I say homework, I mean more than checking to see if the company has a website by typing www.amazon.com to do research on a marketing executive at Amazon. Sure, you should be up-to-date with the major news about the prospect's company. But what you really want to know is more personal. Think of it this way: A good salesperson does research on companies; a great salesperson does research on people.

Mind Your P's and Q's
Some people might think billionaires don't have to impress anyone, but most of us still live by these rules.

Disrupt-Then-Reframe Selling: How to Close a VC?
Have you heard of the concept called “disrupt-then-reframe”? The theory is that you introduce a non-sequitur or unexpected element into your pitch and then immediately inject a call-to-action. The disruption theoretically neutralizes critical thinking and makes a person more susceptible to agree.

Can PR Produce Miracles? Maybe!
It's a question Christians ask themselves every Christmas: How to keep Christ in Christmas? And some have turned to PR for answers.

TransMedia Enlists to Provide Publicity for First Annual Florida Heroes Bike 'Ride for the Pride' Dec. 12-28 Benefitting Children of U.S. Marines and Law Enforcement Personnel Killed or Who Died While on Active Duty
Launching pro bono pr campaign benefiting families of U.S. Marines killed in action.

Working From Home Online – Why Can’t It Be Free? Why Does It Cost Money to Join an Online Business Opportunity?
Working from home online – Why can’t it be free? Why does it have to cost money to join an online business opportunity? Answers to your questions about starting an online business opportunity.

Leveraging the Power of Markets with Microfranchising
Microfranchising is a market-based approach to help alleviate poverty and build economic self reliance.

Online PR: The free local business booster
If you own a local business, even if it’s just a small mom and pop store, there’s good news when it comes to online PR. You can win big with online web marketing and localized public relations to generate free messaging or promotion for your business.

In the Thrall of Procrastination

The last weeks of August are bittersweet for me as I say farewell to summer, my favourite season. I experience September as a month of new beginnings, likely harking back to my school years – but without the new erasers and pencil crayons. In this month’s newsletter I share some insights about to-do lists prompted by an impromptu closet makeover. I hope you enjoy the results of cleaning out your to-list and getting it ready for the ‘new year’ as much as I enjoyed cleaning out my closet.

Squidoo - A Fast Way to Promote Your Website or Blog

A not so "new kid on the block" - Squidoo is a medium where you can promote your website or blog fast on the internet. Google indexes Squidoo lenses more often than your site is indexed and a presence on Squidoo will take your products and services to the front row of the internet. A serious marketer should become very active on this platform by finding their niche and write about it. There is no limit to how many lenses you create. The more the better. This article will explore the advantages of writing Squidoo lenses.

Have You Started On Your Journey Of 100 Things To Do Before You Die?

There have been many books and articles written about 100 things to do before you die. Here is another article just in case you have not heard about it. I think it is important because if we do not make a deliberate intent to do something in life it usually does not get done. I know you have dreams of doing marvelous things in your life but to this point it may not have happened for you. Have you ever thought about making a list of things you want to do, be, see, share, have and travel to before you leave this earth. Give it some serious thought.

Which Online Business Opportunity is Right For Me?
The following tips are for evaluating an 'online business opportunity', not necessarily applicable to the 'get rich quick opportunities' that are flooding the internet. This is for those entrepreneurs that are serious about building a business. This takes time and commitment.

Make A Decision To Be The Person You Want To Be!
I love to ask questions, especially when it makes us think about our answers. This is one for you. Are you satisfied with any area of your life at this time? If you answer yes I certainly applaud you. You have made a choice that makes this possible. I remember when I was a little girl, tall, skinny and a stutterer. You know how ruthless kids can be.

Cause and effect - the value of cause-related marketing
When correctly executed, cause-related marketing delivers business benefits and social benefits for corporate and charity partners at the same time. Let's get this straight - CRM is not philanthropy, nor is it altruism. It is consumer-led and market driven.

Another spin on Value Propositions
Quite often the inspiration for a great sales idea comes from a source way outside our industry or normal frame of reference. What follows is a story about a really creative value proposition. How can you use its message for your own business?

How not to make a prospecting call

I've been selling for more than 20 years and have learnt many things by trial and error, common sense and staying aware of market conditions and how customers like to buy. There is no shortage of information out there about prospecting, sales, etc. However, I am still amazed at how people don't know how to prospect successfully, given the plethora of calls we receive at home in the evenings, with very much similar outcomes to my experience. So why do many businesses still get this part so wrong?

Make Your Marketing Personal
It used to be that only big companies could afford to create a marketing message that was highly visible: newspaper ads, direct mail, television, radio, skywriting, sponsorships, etc. But modern technology allows people to create one-offs inexpensively: email blasts, your own ink-jet printer, local digital printing, or even personal 3D fabricators.

Staging Diva Home Staging Tips for the Attic
The Staging Diva®, shares her expert home staging tips for the attic.

HOW TO RAISE FUNDS WITH NEWSLETTERS
Pitfalls to avoid when producing a fundraising newsletter.

Staging Diva Home Staging Tips for the Garage
The Staging Diva®, shares her expert home staging tips for the garage.

Success by Association
One of the easiest, quickest, and most effective ways to ensure change is to surround yourself with people who will pull you into your future. Look for people who reflect who you want to become. They have accomplished your goal or are well on their way.

CREATING ONLINE MASTERMIND GROUPS 6 BASIC STEPS
If you want to create and run your own mastermind groupsâ€™ online, here are some six basic guidelines to help you get started:

Social Media as the Agent and Engine for Change
Social media could have an amazing impact on us individually and as a people. It could be the call to action that gets us to stop thinking and start doing.

Obama vs. the Charities!
Veteran Financial Planner explains why President Obama’s reduction to charitable deduction will mean less for charities.

Give one away free to your customer - Right Now!
In today's modern society, we are all hell bent in getting as much as we can, in the limited time available to us. So why bother giving things away to your customers? What can you give your customer today, that will make you and the person you give it to, feel great? And you can give lots of them to lots of customers, and it doesn't cost you a cent

WHY ARE EMOTIONS IMPORTANT WHEN SELLING ANY PRODUCT OR SERVICE?
Did you know that emotions not logic control many of our selection choices? Even the most important decision we make has nothing to do with logic—I am talking about the act of falling in love.

Break A Record For Charity...And Free PR
The next time your organization wants to get some free media attention, consider breaking a record in Guinness Book of Records with the benefit to a local charity.

Fund Raisers – How Do You Set Up A Charity Auction?
You have little money but you want to raise money for your local charity. So how about a well publicized auction?

Entrepreneurs – You’ve Got A New Business – So Shout About It!
After the hard work of planning and setting up a new business, getting together the funding and starting out in business, you need to tell EVERYONE about it! So what’s the best way to shout about your business?

What is Social Responsibility and How It Can Work For You

What is social responsibility? The attempt of a business to balance its commitments to groups and individuals in its environment, including customers, other businesses, employees, investors and local communities. Unlike a mission or vision statement, which outlines its commitment to the business’s internal environment and operations. Social Responsibility is in essence your commitment to the external environment of your business.

WHY AND HOW TO MAKE MAKING CHOICES THAT ARE IN YOUR BEST INTEREST A DAILY OCCURRENCE

The dictionary defines choice as “the act of choosing; selection; the power, right, or liberty to choose; option; an alternative”. We sometimes hear ourselves or others say, “I have no choice,” when really what we mean is “I feel obligated.” There is always a choice. Sometimes one must choose between two unattractive alternatives and often times making the choice that is best for you carries with it repercussions from friends or coworkers, but that isn’t the same as actually having no choice at all. I encourage and challenge you not to confuse hard choices with no choices.

Creating Success
My system of creating success in 7 steps.

The High Price of Gas Four Ways the Idea of Your Business Can Cost You Everything
Last week I was exercising in the canyons of Southern California by climbing hundreds of stairs. I love being away from my business because I’m fr*ee to expand for at least 60 minutes. Out of the blue an idea for a completely new product came into my mind and it wouldn’t leave.

Buying Your Way to the Top
Here are some networking tips you can put to use in your own business right now that will help win the business

The 5 R's to Clutter Control
When working with my clients, the topic of clutter is often a hot one, whether the clutter is in mental or physical form. Today I'd like to share with you the insights I gained as it relates to physical clutter.

Tithing By Giving You WILL Receive

In the book "The One Minute Millionaire", Mark Victor Hansen and Robert G. Allen discuss proven techniques and provide useful tools (in the form of Ahas), for becoming an Enlightened Millionaire (TM). One of the Ahas is about tithing, or "sharing the wealth" in layman terms. Tithing is when a monetary donation (typically a tenth of one's income or tithe) is made to a charity and/or church. Enlightened Millionaires follow two rules of thought regarding tithing. First, that abundance comes from making others better off. Second, the primary reason for obtaining wealth is to be able to give more of it away. In fact, Enlightened Millionaires DO commit to tithe the first 10% of their income.

Introduction 21 Ways to Increase the Power and Profit of Your Advertising without Spending an Extra Cent
This is the introduction to a series of articles on "21 Ways to Increase the Power and Profit of Your Advertising without Spending an Extra Cent." As the title suggests, by following CEO and Author Brad Sugars'21 Rules, you will be able to ensure a great return on your advertising without spending extra money.

Just Say No and See Your Business Grow
I guess it's just human nature to want others to like us and think well of us. We are brought up to conform, be polite and meet the expectations of the important or powerful people in our lives. We women are especially indoctrinated with these expectations and sometimes we feel we're letting people down if we say NO.

The High Price of Gas Four Ways the Idea of Your Business Can Cost You Everything
Last week I was exercising in the canyons of Southern California by climbing hundreds of stairs. I love being away from my business because I’m fr*ee to expand for at least 60 minutes. Out of the blue an idea for a completely new product came into my mind and it wouldn’t leave.

EMBODYING THE VALUES
CARRY OUT A PERSONAL AUDIT:To identify your most important values , you need to carry out a personal audit.It means that you have to take stock of what type of world you want to live in, what will induce meaning and purpose in life. Once you have found your most important values, you need to pursue and embody them in your life.The exercise which follows will help in practising your values.

Make this Christmas your best ever
Some simple but powerful tips to make this Christmas your best ever

Dreams Come True Series II: Dreams Waiting to be Realized
"For the truth is that I already know as much about my fate as I need to know. The day will come when I will die. So the only matter of consequence before me is what I will do with my allotted time. I can remain on shore, paralyzed with fear, or I can raise my sails and dip and soar in the breeze." Richard Bode, author, First You Have to Row a Little Boat

Doing The Niceties
As far as ‘being nice to people’ goes, I know of people who are going to mention things about criminals, rapists and also mean-spirited people. Yeah, I know they exists and yes, I am disgusted with what they do too but I strongly…and I mean STRONGLY believe that it all happens for a reason and that karma bites hard.

VI. Module III: National, Regional, and International Support

Microfinance initiatives are more likely to succeed in a supportive national, regional, and international environment. Applying a systems’ perceptive, poverty eradication is recognized as a multi-scale endeavor with different partners participating at the local, national, regional, and international levels. Whereas the foregoing discussion has focused on microfinance lessons for the local level, this section will broaden the scope with lessons that scale up through the state to the global community.

A SHORT PUBLIC RELATIONS CASE STUDY: LOSERS ALL ROUND
How a charity deprived itself of free publicity and the opportunity to propagate its merssage.

WHY CHARITIES ARE GUILTY OF A BIG BLUNDER AND HOW THEY CAN LEARN FROM ANOTHER BUSINESS
What a charity needs to do.

Taking Networking to a Different Level
Creating charity events for increased exposure, free publicity, and giving back to your community.

Got Something Important To Say? Getting The Word Out
Have you got an important point that you are trying to get across. Do you have an organization and charity that you want people to know about? Do you want your business to be better known? Here are a few ideas to help get the work out.

Charity begins at home
Mia Woodford and her friend Emma Leschallas have set up their own business running a website which auctions gifts donated to charity and returns the proceeds to charity. Building on her background in advertising, the site has auctioned everything from Bridget Jones' knickers to Roger Federer's tennis shirt.

3 Ways to Organize a Charity Campaign with Promotional Fundraising
Why are charity fundraisers beneficial to businesses? Companies gain credibility when fundraising for charitable causes, especially when charity promotional products are used. Promotional advertising is effective for promotions like dinner fundraisers, sponsorships, gift donations, and community events because both the nonprofit organization and the business receive exposure.

Web design for charity
Charity web design is a part of web designing. There are many charity websites on internet and many more to come. All these websites need web designers. The basic purpose of each website is to let the people know that there is someone to help you.

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