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Lesson #2: Stand Out To Safeguard Your Brand
In 1820, British author Charles Caleb Colton wrote, “Imitation is the sincerest form of flattery,” but is doubtful whether Candler would have agreed. When the rising popularity and success of Coca-Cola became increasingly apparent to outsiders, there was no shortage of entrepreneurs ready to take advantage. Hundreds of copycat beverages were released on the market within weeks. The need to protect his great product and his strong brand were Candler’s motivations for ensuring both were unique enough to stand out.

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Sometimes Even the Best Closing Statements Don't Work
Bad news never goes over well. Effective sales videos are produced by professionals. They know what they’re doing. They’ve done it before. They are experienced. They can be trusted. Charles didn’t want to spend the money. "Do you know anybody that’s still learning, that might want to produce a video to get some credit," he asked.

Lesson #2: Stand Out To Safeguard Your Brand
In 1820, British author Charles Caleb Colton wrote, “Imitation is the sincerest form of flattery,” but is doubtful whether Candler would have agreed. When the rising popularity and success of Coca-Cola became increasingly apparent to outsiders, there was no shortage of entrepreneurs ready to take advantage. Hundreds of copycat beverages were released on the market within weeks. The need to protect his great product and his strong brand were Candler’s motivations for ensuring both were unique enough to stand out.

Why Put Off Until Tomorrow What You Can Do Today
Ivy Ledbetter Lee was considered to be the father of public relations, even teaching the first PR class at New York University in 1912. He was a consultant for many business moguls of that time: Westinghouse, Lindbergh, Chrysler, and Charles M. Schwab. During his consultancy work for Bethlehem Steel, founded and run by Charles M. Schwab, Lee told president Schwab that, with all Bethlehem Steel accomplished and had to offer, he and his executives should have more effective management skills. Lee told Schwab, “"I can increase your people's efficiency – and your sales – if you will allow me to spend fifteen minutes with each of your executives."

Charles Schwab Quotes
Charles Schwab Quotes
One of the Greatest Enemies to Leadership and Human Potential Is The Comfort Zone
Do you have a comfort zone that is preventing you from reaching that next level of success? Read what leadership and Charles Schultz have in common.
On The Leading Edge of a New Paradigm: A Socially Conscientious Approach to Collaborative Enterprising (Buyers Meeting Point)
“It is a far, far better thing that I do, than I have ever done; it is a far, far better rest that I go to, than I have ever known.” Final sentence of A Tale of Two Cities, Charles Dickens, English Novelist (1812 – 1870)

Charles Schwabs Personal Life
The name Charles Robert Schwab may ring a bell. He is the founder and the CEO of the Charles Schwab Corporation and is famously known as a self-made man who is now worth over $6 billion. He is definitely an entrepreneur to look up to. However, despite his huge fortune, Charles Schwab’s personal life was not always as glamorous as it may seem today. Like many people who start their own business, Schwab never realized that he would become such a huge success.
Charles Dickens, A Christmas Carol
In its December 2009 issue of Building Bridges, Mazon Associates featured Charles Dickens, author of A Christmas Carol, as its Entrepreneur of the Month.
The Power of the Word
Frequently we become so pragmatic we fail to be effective. A number of years ago the editor of the Dallas Morning News pointed out to the sports writers that “Bill” was not a suitable substitute for “William,” and “Charlie” was not a suitable substitute for “Charles.” Taking him literally, one of the sports writers, in the heyday of Doak Walker of Southern Methodist University, wrote about an important game. In his story he pointed out that in the third quarter Doak Walker had left the game with a “Charles horse.” I think you’ll agree that the story lost some meaning with the use of the word “Charles.”
Best Book on Painting Tips for Artists I Ever Read
TITLE: BEST BOOK ON PAINTING TIPS FROM CHARLES WEBSTER HAWTHORNE (1872-1930) As An artist and a writer, I study all the time the masters in those fields, those who struggled and won. Why? Because I am still struggling and need their tools to win. I recently read Charles Webster Hawthorne on Painting, collected by Mrs. Charles. W. Hawthorne with an Introduction by Edwin Dickinson, an Appreciation by Hans Hoffman, and Biographical Notes by Joseph Hawthorne, his son. These forty tools I gleaned from Hawthorne’s tips to help his students create more masterful paintings. In working to understand these forty tools, I felt like one of his students. I wish the same for you.

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