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My Clients will Keep Coming Back Surely? Here’s How to Encourage Them
Building Customer Loyalty is always difficult if you find that your clients come one and you never seen them again – you are sadly losing money. It costs far more to obtain a new customer than it does to sell more to your existing customers.

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Sarah Palin and Job Interviews
First of all, let me start out by saying that this article is merely my observation and opinion, nothing more. Some people are a great interview. They're bright, attractive, articulate, charming and so doggone irressistable you can't help but like them. They make a great first impression, so you hire them.

Go for brown!
Do you remember making craft glue out of white flour and water at school? Remember how it set like cement when you used it? And how bad it smelled after sitting on the desk for a few hours? Well, every time you eat white breads, pasta and rice, they turn into craft glue in your stomach, becoming foul, sticking to the walls of your bowel and sucking the life out of you. I call it ‘bum glue’ and it’s just as charming as it sounds.
Frankly My Dear, I Don't Give a Damn
Indifference is a fantastic personal characteristic to have if you’re the roguish leading man in a sweeping Civil War tale, but it’s not quite as charming if you’re a career salesperson trying your best to generate business in a slow economy. The funny thing is that many of us have adopted a Rhett Butler style of prospecting that is highly ineffective - particularly in these challenging times.

Live Happily Ever After with Realistic Expectations
We all think we’re going to fall in love with Prince (or Princess) Charming and live the rest of our days together in a Disney fairytale “happily ever after.” I don’t know anyone who has lived “happily ever after” all day, every day, day in and day out as the Disney fairytale romances suggest. However, you can live happily ever after if your relationship is based upon realistic expectations.

The Marketing Pyramid: How to Find Your Ideal Client
If you were trying to find your soul mate through a dating site, a description such as “looking for someone 35-45 in Seattle who drives a red car” isn’t going to find you your Prince or Princess Charming. The same is true with your marketing materials. To find those people who get you excited about your business and what you’re doing, you have to laser in on your “ideal client.”

How to get rid of the employee that doesn’t fit
He was tall, dark and handsome and a great lover. From the outside, he appeared to be the ideal date and partner. But after 3 months of living together, Jenny realised that her ideal mate was less than ideal. Whilst he could turn on a charming personality, he liked drinking with the boys each night while she preferred walks in the country. She liked a tidy house and he preferred to live in a mess. Like Jenny, have you ever hired someone who appeared to have all their technical skills for the job, but when put in the work environment turned out to be a complete nightmare? Maybe their CV read perfectly but they did not live up to their billing? If so, read on.

Are You Giving Thanks, or Begging For Dimes?
Ah, yes, the holiday season is upon us. That means that this is the time to spend with friends and family, giving thanks, gifts, and appreciation for all that they give us. It’s also the season for something that is charming at its start, but – if we’re all honest – can get kind of annoying by Christmas – the Salvation Army bell ringers at every supermarket and shopping center. It seems to me that there is a parallel in the sales world.
You Have the Right to...Have Financial Freedom!
Right #10 You Have the Right to...Have Financial Freedom! If we started on the first day we went to work to save our money and invest it wisely, we would all end up millionaires. Instead many of us make poor choices, fritter money away, and hope and wait for someone (Prince Charming?) to save us. Listen, you have the right to have your own money, to understand financial matters, and to protect your own future. Why do "they" say you shouldn't talk about money? How can you learn about something if you don't find experts, ask questions and opinions, research it, study it, etc.? You have the right to make financial decisions that protect your future...just in case. It's like creating your own insurance policy against life's inevitable surprises. It can mean taking a few extra dollars out of the grocery budget each time and tuck
How to Recruit Top Sales Guns
Companies have systems and processes for accounting, shipping, and marketing. It’s time to get a system in place for hiring top guns. These high flying sales folks will make you money, regardless of the economy. Stop using the excuse that it’s hard to hire good salespeople because they interview well and are charming. Sharpen your hiring process, become even better at interviewing and take the first step in making your life easier as a business owner or sales manager.

Invite vs. Incite: What’s Wrong With Most Marketing Today
Pretend your business is a party and ask your clients to come be your guest and enjoy themselves. Make sure everyone feels welcome and comfortable, and that you’re being charming and engaging. Talk “with” them instead of “at” them. You’ll see the energy turn around and I’d be willing to bet that you’ll all start having more fun in the process.

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