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Lesson #1: Succeed Through Innovation Not Exploitation
American Apparel is about much more than clothes or at least Charney hopes so. In creating the company of his dreams, Charney wanted to make sure that it stood for something, that it was selling a message along with its products. That message is that a company does not have to be exploitive in order to turn a profit.

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Living The American Dream: Charney’s Business Takes Off
Charney’s dreams of running a clothing company crashed in the mid-1990s, along with much of the industry. Did he waste his father’s $10,000 loan, he wondered. Was his move to South Carolina pointless? Charney wanted to make sure that his venture down south was not in vain.

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