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Real Leverage
Most salespeople are too desperate to think beyond the immediate gratification of a sale. That is why they will never be anything but a salesperson. Here’s how to break through the glass ceiling.

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Real Leverage by Robin J Elliott
People spend a lot of time creating “Sales Scripts” or “Pitches” or “Chassis Plans” to use like a cookie cutter when selling ideas, concepts, products, or services. And of course, they do work. Except when they don’t, and sometimes, they won’t. Because when you’re trying to sell me vitamins, you’re not going to get anywhere. Or tools. Or many other things in which I have no interest. In fact, if you sell tools, you will never sell me any. Guaranteed. So how can you benefit from spending your valuable time with me? How about the six thousand people that I could refer to you? Would that be more valuable to you than a quick buck sale?
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