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Lesson #2: Keep Your Wits About You
In 1974, when Forbes asked Buffett how he felt about the stock market at the time, Buffett replied, “Like an oversexed guy in a whorehouse.” Whether it was talking to the media about smart investments or explaining the company’s performance in his annual letter to shareholders, Buffett never lost his sense of humour. Indeed, it became one of his trademarks for which he is revered.

Lesson #3: Enjoy The Process
“It's not that I want money,” says Buffett. “It's the fun of making money and watching it grow.”

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The Three Cs of Branding
The benefits of having a strong brand are tremendous. Strong brands charge premium pricing; they thrive during economic downturns; they attract great employees, partners and customers; and they can extend into new business areas with ease. And branding is not just for the Coke’s and Nike’s of this world. Every company of any size can benefit from the power of branding.
IF THE PAINTER CAN DO IT, YOU CAN TOO
When marketing “experts” refer to the concept of branding, they typically point to global and widely recognized brands: Coke, McDonalds, FedEx, Microsoft, GE, and the like. While the “big guys” are a convenient source of reference, it makes the whole idea of branding somewhat inaccessible for the rest of us. And this is just not the case. Even the smallest company can brand itself.

Where Branding Goes Wrong, And What to Do About It.
People in my industry are always quick to point out the branding success stories. We readily site examples like Starbucks, McDonalds, Nike, Dell, MasterCard, Coke, and other world-renowned brands. Each gained true distinction and took a leadership position because they were determined to do so. They invested heavily in reinforcing their position with aggressive brand-building, and rarely waivered from their brand identity. But what about all the brands that failed, despite determination and dollars?

A Tough Life: Carnegie Makes Good with Steel
By the late 1880s, Carnegie had established himself as the world’s largest manufacturer of raw iron, steel-rails and coke. After purchasing rival Homestead Steel Works in 1888, Carnegie integrated his assets together under the Carnegie Steel Company. Worth an estimated $25 million, Carnegie became the proud owner of the world’s largest steel company.

Are You a "Brand Behind a Brand?"
Normally, when people hear the term “brand” they immediately think of popular consumer goods and services . . . Coke, Tide, Sony, Apple, Nike, Verizon, and the like. Here at Delia Associates, our definition of brand goes farther and wider. We define a brand as “a unique entity.”

Keeping it R.E.A.L. when it comes to branding.
What is a brand anyway? In the simplest terms, a brand is the presence of a unique entity. And that entity need not be the size of Coke, Sony, or Toyota.
Top 10 Tips to Stay in Control When Your Market Feels Out of Control
When the economy seems shaky, businesspeople feel shaky. Hysteria sets in and managers and CEOs run for cover, making panic moves that cause more problems than they solve. Paul Cherry shows how to avoid making costly errors by learning how to regain control by implementing his top ten tips.
Cost Control, Cost Reduction after you cherry pick; get serious about Productivity Improvement
Cherry pick, gather the low hanging fruit. That's good Cost Control advice, but then what? Especially if a double dip recession is upon us and cost reduction is paramount. To reach the next level of productivity improvement may be a bit harder, but the results can benefit your organization structurally over time. This article explains some actions and their value. For a deeper analysis, my Amazon book called Cost Reduction; Survive, Recover, Thrive offers actions for any phase of the economy, for all levels of the organization chart. It is listed on Amazon, search by the title please. It is available in a Kindle edition as well as paperback.

Product Bundling to Increase Sales
Product bundling is combining two or more complimentary products or services together that creates differentiation and offers greater value to the customer. The key to packaging your products and services is to ensure that the package price is less than buying all the individual items separately. A bundle of products is sometimes referred to as a package deal and a well known example of this is the fast food industry 'meal deal' where you can buy burger, fries and coke for a cheaper price than purchasing all items individually.

How to Build a Marketing Message People Listen To
When professionals speak they must think in terms of marketing. Marketing is a process that enables you to engage individuals by sharing value based information that aid in developing relationship. Over the last 30 years one of the best methods for establishing this value is with an audio logo. Similar to the manner in which Coke or Nike uses logos to initiate and sustain brand, your audio logo can provide similar.
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