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May the Abilities Rest in Peace
The bottom line is that to truly communicate with our audiences, we need to stop using the same words that everyone drags along, and start thinking creatively, originally and most of all - think and talk like a customer.
Is it a Big Opportunity? 4 Questions To Ask Yourself Before you Dive In.
So why is is that we'll sacrifice our corporate goals, push the boundaries right to the brink of losing money on a deal (and jump right through the boundaries if it's exciting enough)? Just to get a big deal that we can thump our chests about? Sure it's a huge opportunity. The question is - is it an opportunity for success or failure?
But They're Our BEST Customer!
A strong relationship with a customer is the Holy Grail we all seek. After all, once you have a Win/Win relationship, both businesses profit, right? Sometimes, but not always.

Other chests Related Articles

Is it a Big Opportunity? 4 Questions To Ask Yourself Before you Dive In.
So why is is that we'll sacrifice our corporate goals, push the boundaries right to the brink of losing money on a deal (and jump right through the boundaries if it's exciting enough)? Just to get a big deal that we can thump our chests about? Sure it's a huge opportunity. The question is - is it an opportunity for success or failure?
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