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The most important words you'll ever write
Do you want to know the secret to selling things successfully online? It's finding the RIGHT WORDS for the job. Most visitors take 8 seconds or less to decide whether to stick around or move on to the next site. Just 8 seconds -- that's all the time you have to convince them YOUR site is where they want to be. It doesn't matter how well designed your site is... ... How high your search engine ranking is... ... Or how amazing your product is. If you don't GRAB your visitors' attention right away, they're going to leave and probably never return. Of all the words on your site, the most important are the ones in your HEADLINE. Your headline is the first thing your visitors see. It needs to capture their attention -- spark their curiosity-- and compel them to read further. And it has to do it fast.

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Hugh Hefner Roast
In 2001, just weeks after the September 11th terrorist attacks in 2001, the New York Friars Club went ahead with its scheduled Hugh Hefner Roast. The Friars Club is a club located in New York City, which has become famous for its risqué roasts of celebrities. It was founded in 1904, and has since roasted such notable celebrities as Milton Berle, Sammy Davis, Jr., George Burns, Johnny Carson, Nat ‘King’ Cole, Harry Belafonte, Jerry Lewis, Chevy Chase, Richard Pryor, Pamela Anderson, and Donald Trump. In recent years, their roasts have been televised on Comedy Central, and members of the public have even been invited to attend the live tapings.

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