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Lesson #4: “Even in a little thing like a stick of gum, quality is important.”
From a little stick of gum, to a baseball club, to an entire island, Wrigley Jr. proved he was a man devoted to doing his best, to being the best, and to maintaining the highest standards of quality.

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The Snapshot Survey Quick Affordable Marketing Research for Every Organization
Book Review The Snapshot Survey Quick, Affordable Marketing Research for Every Organization Lloyd Corder, PhD; Kaplan Publishing, 30 South Wacker Drive, Chicago, IL 60606, 800.621.9621, www.kaplanpublishing.com; February 2006, ISBN 141950696X, 288 pages, $22.95

Million Dollar Mailing
Book review -- the art and science of creating money-making direct mail to make money on the Internet – Denison Hatch, August 2001, 500 pages, Bonus Books Inc, 160 East Illinois Street, Chicago, IL 60611
The Power of the Pitch
Book Review -- – Gary Hankins; Dearborn Trade Publishing, ISBN: 0-7931-9439-3; 30 South Wacker Drive, Ste 2500, Chicago, Il 50505, 312-836-4400, www.dearborntrade.com; January 2005, 352 pages, $22.95
The Positive Power of Saying "NO"
Niquenya D. Fulbright, a Chicago area executive life coach, professional speaker and corporate trainer, examines the subject of setting boundaries in the workplace. She identifies some reasons why business professionals have trouble saying "no" and identifies why it is important for them to do so.
Media Training Stresses Effective Communication With The Press
When I run media training seminars, I stress that reporters need help from anyone with expertise in the topics that journalists cover. No reporter can prosper without sources. Even the rawest cubs know they must have authoritative quotes to back up both sides of any story dealing with conflict -- political, financial, zoning, hostile takeovers, executive compensation, you name it. Controversy puts their stories on the front page. Where you come in is that you offer to help the business writer at your local daily or regional business periodical, or a byline name you see in one of those niche publications that are prospering as part of the so-called "trade press." React to a story they write, and tell them they can call on you for on-the-record expertise or "background." Media training can help you reach out for that free publicity.

Success - Something To Chew On
Even if you aren't a connoisseur of chewing gum, you'll find something to chew on in this short story: One day, Mr. Wrigley (of chewing gum fame) was traveling on a train between New York and Chicago. His traveling companion asked him why he continued to spend so much money on advertising and publicity.
Chicago "Street Food"
We road tripped to Chicago to forage for top notch Deep Dish Pizza, Italian beefs and Chicago hot dogs. We found some fabulous food and some very helpful new friends. Read on to find a couple of places to stay away from.
••••••> SEO, SEM Online Marketing at ASCII Success Summit
On June 3, 2010 David S. Josephson, the CEO and Founder of Wall Street's GetMeOnTop participated in the very successful Chicago ASCII Reseller Success Summit.
Rallying a Revolution: What We Can Learn From The Chicago Blackhawks
Whether you’re a hockey fan that was rooting on the Flyers or the Blackhawks this week – what the Chicago Blackhawks have done to turn around their franchise in 18 short months is nothing short of staggering. Just think if your business had faltering success… since 1961. Your clients no longer show up, having lost all enthusiasm for you and your brand. It sounds like the perfect opportunity to throw in the towel, call it a day, and cut your losses. But what if you decided that instead of giving up, it was time to reignite the passion that your clients and supporters once had for your business, and reclaim the success you once had? Could you take the lessons taken from the Chicago Blackhawks franchise and rally a revolution around your business?
The Turkeys We Send To D.C.
You've heard the old joke, the one they tell every year at this time: "Know why they aren't having Thanksgiving in (Chicago)? They sent the turkey to Washington!" Usually, the quip refers to the president - any president - but lately, all the elected federal officials from both parties have been particularly turkey-like....
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