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The Stickiness Aptitude Test (SAT) and Ten Questions with Chip and Dan Heath
My prediction for Made to Stick: Why Some Ideas Survive and Others Die is that it will join The Tipping Point and Built to Last as a must-read for business people. The book explains why some ideas stick and some don’t--and I’ve been on both sides of this equation. A warning though: If you read this book, you’ll revamp a lot of your marketing material (as you probably should).
THE MYTH OF BEING DIFFERENT
By Mike Schultz One is the loneliest number. - Three Dog Night I got a bad grade on my final paper in Entrepreneurship class in graduate school. The professor said, "The business you're proposing to launch...it's not different. Other people do it. While the plan seems well-thought-out, due to the simple truth that this business has been largely done before, and there doesn't seem to be anything truly unique about it, I wouldn't advise launching the business." (So long, stellar GPA...) Being different and unique seems to be highly regarded by folks that think about, write about, and teach business.

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Ten Questions With Donald Trump
Donald J. Trump is a graduate of the Wharton School of Finance and started his business career in an office he shared with his father. In August of 2006, Mr. Trump was voted by BusinessWeek magazine as “the world’s most competitive businessperson.”
"The Banality of Heroism"
My Stanford psychology professor, Dr. Philip Zimbardo, and Zeno Franco, a Ph.D. candidate in clinical psychology at Pacific Graduate School of Psychology wrote a terrific article called “The Banality of Heroism.”
Place Those Small Bets, Quickly!
Nothing goes so well with that first cup of coffee as having your biases confirmed! In yesterday's Wall Street Journal ("In Search of Growth Leaders"), University of Virginia/Darden Graduate School of Business Prof Sean Carr, et al., lay out a growth model. There are, more or less, two flavors of companies:

“HIGH” ACHIEVERS
You can’t believe your luck when you receive the resume. And now before you sits your dream candidate; just out of school, a graduate from the most prestigious of universities, with a 4.5 GPA, an engaged community participant with stellar references, and a high achiever. So “high” in fact that she “fires-up” at least 3-5 times a week.
A Secret About The Reading Code
Students in high school, college and graduate school, and executives in their career who can ace reading, get the highest grades, beat the tests, and win career promotions. New scientific discovery that is baby-easy to implement and makes you a brilliant star within. Read it now.
Man Up for Success
Successful people commit to taking personal responsibility for their life and career. It's never too late to do so. Antonio Rocha was 18 years old and about to graduate from high school -- but he couldn't read. He committed to taking personal responsibility for his life when he pressured the New York City school board into giving him a private tutor to help him learn to read. He is a role model for all of us. He knew that he didn't have the skills to survive in the world of work, and he did what he needed to do to get them. If you want to succeed in your life and career, you need to do the same. Commit to taking personal responsibility for your success.

Chicago "Street Food"
We road tripped to Chicago to forage for top notch Deep Dish Pizza, Italian beefs and Chicago hot dogs. We found some fabulous food and some very helpful new friends. Read on to find a couple of places to stay away from.
New Study Suggests Lessons for Online Journalism
According to a new study cited in the NY Times, journalists need to rethink their online models. Perhaps the most significant recommendation from the 139-page report, published by Columbia's Graduate School of Journalism is to change journalists', and their audiences', relationships with advertisers. According to a new study cited in today's NY Times, journalists need to rethink their online models. (Please note: I do not represent Columbia University, Columbia's Graduate School of Journalism, the New York Times, or anyone connected to the study discussed in this post.)
When Mars Attacks, The Economy Roars!
When I was a student at the Graduate School of Public Administration (our school colors were red and more red; our motto, "Sempre Turfbuildus"), they made us study the works of major geniuses in such fields as economics and massive government. One of the chief geniuses in both fields was Paul Krugman, who was an advisor to President Clinton (and now claims President Obama among his adherents)....
Progressivism Isn't Progress, II
In graduate school, they taught us the parable of The Boiling Frog... and, though I think they meant us to take away a different lesson, the parable provides a perfect way to describe "progressivism:" the slow war against freedom, strength, and prosperity being waged in the United States since the late 19th century....
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