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Taking Your Direct Marketing to the Next Level with Segmentation
By now, you probably know our stance on segmentation. We believe in it! RRW specializes in building customized segmentation systems for our clients. In this article, we'd like to highlight a success story by a company who used an off-the-shelf system from Claritas. We think that this may give you some ideas that you can implement within your business. Here's how Lettuce Entertain You Enterprises improved their direct mail response through the use of segmentation.

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Marketing: What Would You Do
Let's say that you opened a new restaurant in town. The restaurant gets some "buzz" and some positive reviews in the local media. It's packed every night. People call days ahead to reserve a table. Your restaurant is clearly the "next hot thing". How do (or should) you market your success?
Maximum Impact Restaurant Greening
Are you eating? Here's a few statistics to chew on: In the US, restaurants are the top electricity consumer among retail businesses. 33% of it. Each restaurant produces an average of 50,000 pounds of waste. Eat up, unless you want to add to that last figure. That is, unless you happen to be dining at a restaurant certified by the Green Restaurant Association, which aids member restaurants in achieving a near zero waste status.
How to Green a Restaurant, pt. 1: Ike's Quarter Cafe
Are you considering being a green restaurant? Consider the example of Ike’s Quarter Cafe, a New Orleans style restaurant in the gold rush era town of Nevada City, California. When I mentioned to my hair stylist yesterday that I would be writing about it, she said, “Oh really? I had no idea they were a green restaurant. I just thought they had good food.” Exactly.
Weekly Inventory Management System to Cut Food Cost & Reduce Theft
Whether you run a take-away counter or a fine-dine restaurant, the amount of money you make depends to a sizable degree on how well you manage your food inventory. Food cost is often a restaurant’s largest single expense in the overall cost of running a restaurant.
Prior Business Experience Can Be Helpful When Starting a Small Business
We recently worked with a client who wanted to open a new restaurant. After several discussions, we learned that not only had she owned one restaurant but she had owned several restaurants in the past and had sold her last one in the late 90's. Would she still be considered a start up business? Maybe, because it had been quite some time since she last owned a restaurant but her prior Business Experience would help her significantly when applying for Small Business Financing, especially in today's tough economy.
The 6 T's of a Successful Upscale Restaurant
In owning a restaurant there are many things that are essential to success, including quality food, presentation, productivity, service, atmosphere and local niche. But what makes a restaurant great? How do you develop a high end restaurant?
Chicago "Street Food"
We road tripped to Chicago to forage for top notch Deep Dish Pizza, Italian beefs and Chicago hot dogs. We found some fabulous food and some very helpful new friends. Read on to find a couple of places to stay away from.
Chick-fil-A Franchise Information and Costs
Truett Cathy opened his first ever restaurant establishment in rural Georgia 60 years ago. In the year 1964, his restaurant came out with its first boneless chicken breast sandwich, which was named Chick-fil-A, which was eventually adopted by the entire restaurant chain. The Chick-fil-A franchise is also the first chain of restaurants that offered chicken nuggets to its patron diners.
Courage, Convictions and Commitment
Those are the very words you could use to describe Truett Cathy and the success of his Chick-fil-A restaurant chain. It took Truett 21 years from the time he opened his first Dwarf House Restaurant and perfected his Chick-fil-A sandwich to open his first Chick-fil-A restaurant in a shopping mall.

Evaluation of Restaurants
Many restaurant owners have been shocked to learn that they are unable to sell or lease their restaurant property for an amount equal to its tax assessment value. The market value of a recently built restaurant is usually less than its construction cost.
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