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How Promotional Caps became a Fashion Trend
Have you ever wondered how the humble trucker cap became a fashion icon when it was branded with the Von Dutch logo? This is one of those success stories that seem to be too good to be true but prove that promotional products can be used in such a way that they become the fashion of the day. This article focuses on some fundamental marketing strategies and illustrates that the key to success is to know your market and how to influence it. The creators of the Von Dutch cap were able to identify that the easiest path to it's young market was to first recruit influential celebrities and have them be seen to create the new trend by wearing a new style of cap. Any number of promotional products can be used in the same way as long as the appeal of the product and perceived value to recipient is considered.

Other chief designer Related Articles

The Psychology Of Color In Web Design
Particular colors spark certain emotions and feelings within all of us. While there are some guidelines that any designer, including a web designer, can follow, it is also important to remember that cultural and regional differences may mean that the same color sparks a different reaction in different groups of people.
4 Steps to Choosing the Right Web Designer for Your Business
Searching your favorite search engine for "web designer" is like throwing darts - blindfolded. You never know if your dart will hit the mark, or even come close to hitting the dartboard! Fortunately, finding the right web designer at a fair price isn't difficult when you know how. That's why it pays to follow these steps:
Does Your Web Design Contract Include These 5 Crucial Items?
Working with a qualified web designer can either be a fun and rewarding process - or a frustrating headache. All too often, I talk with business owners whose websites are left only "partially completed" (if they're even finished at all) - or are full of errors. Their web designer insists they finished the job, and the client is to blame. The client is upset because the web designer didn't include or detail certain things - and they now feel like they've been ripped off. What do you do in a case like this?

The 8P’s of Persuasive Presentations
There are two major job responsibilities of a CEO. One is Chief Strategist. The other is Chief Story Teller. Just look at Apple’s, Steve Jobs, who excels at both. Considering that many people would rather die than speak in public, including CEO’s, comes this concise article detailing the 8P’s of Persuasive Presentations. Never be Boring Again!

What is CEO Time?
You're the Chief Executive of your small business. You're also the Chief Employee. CEOs make a lot of money. Employees do not. If you're not making a lot of money right now in your business, have a look at how much time you're spending as a "Chief Employee."
Why Is the Chief People Officer Missing from the C-Suite?
The CEO, CFO, CIO and the list continues are recognized acronyms for executives in the C (Chief) suites. Yet what makes companies successful is people. So where is the Chief People Officer?
Graphic Design vs. Web Design: Separate and Not Equal by Nick Haas
As designers, it is our job to communicate effectively in both the print and web mediums, and learn that they are separate and not equal. Understanding the distinct differences between being a graphic designer and a web designer in 2010 might help you on your next project or in the way you approach your design.
Is Your CFO REALLY a Chief Financial Officer
No offense to all those dedicated, competent, excellent performing CFO’s out there but I have to admit that I run into a number of individuals in business that hold the respectable title of CFO (Chief Financial Officer) that shouldn’t be the Chief of anything. Oh, some of these CFO impersonators do a good job as an accountant and some may even qualify as a Controller. But, there are some that just shouldn’t hold the title of Chief Financial Officer. “The chief financial officer (CFO) is a corporate officer primarily responsible for managing the financial risks of the corporation. This officer is also responsible for financial planning and record-keeping, as well as financial reporting to higher management. The CFO is also responsible for analysis of data”. So…… ask yourself; is your CFO really a Chief Financial Officer.
Title Inflation Emerges With A Vengeance
Suddenly, title inflation is everywhere. I’ve seen more business cards or email sigs lately with adjectives like “executive” or “senior” or “senior executive” or “special” or “chief” in front of more traditional titles (e.g. “vice president”). The “chief” one is especially bizarre since it’s not always obvious whether the CSO is a “Chief Sales Officer” or a “Chief Security Officer” which in and of itself is a problem.
How to get exactly the website you need
When you are planning you get yourself a new website you feel that choosing a website designer is the biggest challenge. Well, not quite! The real challenge begins after you finalize the website designer. It is because communicating with a web designer can be the most difficult part as you and the web designer don’t speak the same language in terms of industry or required details of the website
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