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Lessons from the Green
Want to know how to make it to the top of your game? It's easy, if you throw out many of the things you've been taught over and over. Throw out all that John Wayne rugged-individualism. Throw out that prideful "I don't want anything I don't earn myself" B.S. (I've been told I can't say bulls**t in here). The biggest lesson we need to internalize is you cannot get there alone.
To Be Known, Or Unknown
Share your expertise with the world to raise your profile and your business's brand recognition.

Ten Questions with Compete
This interview features the chief marketing officer and product manager of Compete, Inc. They discuss how Compete competes with Alexa and Comscore, site metrics, and SEO practices.
The Role of an Interim Chief Marketing Officer
Are you considering what to do with your maketing department? Do you have/need a leadership transition? Well read on. Ms. Quinn gives you her perspective on how an Interim CMO might just be the answer. (As featured in Marketing Health Services, Fall, 2008)
Global IT companies expect recovery in 2010
In news that hints at increased job opportunities for IT workers across the world, a new study from AT&T shows that CIOs and technology executives expect economic recovery to begin early next year.
A Gazillion Tweets, but What Makes the Cash Register Ring?
Tweeting gets consumers all fired up. YouTubing is what a pries the credit cards out of the billfold/purse. Facebooking is where it is at to bring seller/buyer together. Blogs have the real street cred where serious people go to find out the scoop. Robust web sites are an absolute have to if you're going to be serious about separating a consumer from his/her dollars. If you think consumers are confused you should be on the other side of the desk! Marketing people are having a helluva time efficiently and effectively reaching the buying public -- corporate and individual -- to sell hardware, software, solutions. It's horrible in the store because everyone is hollering price. Sales people seldom know enough about the individual product to be of real help. Your mom doesn
Best Buy Employees Deliver a Strong Brand. So Can You.
"It's not about the stuff. It's about the people."
FIVE STEPS TO GETTING THE FEES YOU KNOW YOU DESERVE
By John Doerr One of the most common laments I hear from service business executives goes like this: "Our services are becoming a commodity. Everyone is out there saying they can do the same thing we do, pushing fees further and further down. Prospects are just buying on price." Unfortunately as service providers, there are aspects of what we provide that have become commodities. Price competition is rampant. However, if you follow these five steps to provide value before, during, and after the sales process, you will get the fees you know you deserve.

Other chief marketing Related Articles

Giving Back
Corporate America reached a new low yesterday when the chief executive officer of Nestle S.A. asked Boston College’s Chief Executives’ Club “What the hell have we taken away from society by being a successful company that employs people? Companies shouldn’t feel obligated to give back to the community.”
The 8P’s of Persuasive Presentations
There are two major job responsibilities of a CEO. One is Chief Strategist. The other is Chief Story Teller. Just look at Apple’s, Steve Jobs, who excels at both. Considering that many people would rather die than speak in public, including CEO’s, comes this concise article detailing the 8P’s of Persuasive Presentations. Never be Boring Again!

There’s a slow, slow train comin’ up around the bend: Epilog for the Ariba Interviews
Under the headline “Ariba is in demand claims finance chief” (refer to the link of the same name in the Web Resources section at the conclusion of this post), Ariba’s chief financial officer Ahmed Rubaie claimed that “a 71% leap in subscription software revenues is proof that Ariba has firmly transitioned itself into an on-demand technology company.” My initial reaction was . . . “well, that only took a year and a half.”

What is CEO Time?
You're the Chief Executive of your small business. You're also the Chief Employee. CEOs make a lot of money. Employees do not. If you're not making a lot of money right now in your business, have a look at how much time you're spending as a "Chief Employee."
Marketing Focus For 2010: More Marketing Dollars Focused On Internet Marketing
Traditional advertising is yet again the victim in a down economy. More businesses today are focusing more of their marketing spend on internet-based marketing versus traditional marketing strategies. Duke University’s Fuqua School of Business conducted a CMO (Chief Marketing Officer) survey, published in August of 2009, on Fortune 1000 CMOs and how they are going to allocate their upcoming marketing budgets for 2010. The study found that CMOs are decreasing their traditional advertising (print, radio, TV) spend by 7.9% while increasing their overall Internet marketing (online advertising, social media, search engine optimization) spend by 9.5%.

Book Review: "No Time Marketing" Can Help Startups Start Their PR & Marketing Campaigns
No Time Marketing may be able to help startups that lack the budget and staff to conduct a shoe-string marketing campaign. Written by Alyssa Dver, a former chief marketing officer, No Time Marketing is a short book (just 115 pages) that does a great job of capturing the essentials of marketing for busy executives, providing tips and actionable questions that can help startups develop a marketing plan.
Why Is the Chief People Officer Missing from the C-Suite?
The CEO, CFO, CIO and the list continues are recognized acronyms for executives in the C (Chief) suites. Yet what makes companies successful is people. So where is the Chief People Officer?
Is Your CFO REALLY a Chief Financial Officer
No offense to all those dedicated, competent, excellent performing CFO’s out there but I have to admit that I run into a number of individuals in business that hold the respectable title of CFO (Chief Financial Officer) that shouldn’t be the Chief of anything. Oh, some of these CFO impersonators do a good job as an accountant and some may even qualify as a Controller. But, there are some that just shouldn’t hold the title of Chief Financial Officer. “The chief financial officer (CFO) is a corporate officer primarily responsible for managing the financial risks of the corporation. This officer is also responsible for financial planning and record-keeping, as well as financial reporting to higher management. The CFO is also responsible for analysis of data”. So…… ask yourself; is your CFO really a Chief Financial Officer.
Title Inflation Emerges With A Vengeance
Suddenly, title inflation is everywhere. I’ve seen more business cards or email sigs lately with adjectives like “executive” or “senior” or “senior executive” or “special” or “chief” in front of more traditional titles (e.g. “vice president”). The “chief” one is especially bizarre since it’s not always obvious whether the CSO is a “Chief Sales Officer” or a “Chief Security Officer” which in and of itself is a problem.
Content Is King – Make Content Count
It is often said that “Content is king.” Content has become the new marketing buzz word in brand and marketing. CMO’s, Chief Marketing Officers are now aligned with CCO’s, Chief Content Officers. This is especially true for B2B marketers. If you are a CCO, CMO, CEO, President, Marketing Manager, Sales Manager or entrepreneur, you need to embrace content marketing.
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