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chief proponent Tagged Articles
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Are You In Search of the Unique
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| Here lately, I've had a number of calls saying ...
“I really need to find a unique product to sell by mail or on the Internet” - or -
“My product doesn't have anything unique about it” - or -
“How can I make my product more unique.”
The first thing I tell them is to ‘go back and read the book,’ again. — Not my book, Dan Kennedy's book (or newsletter).
Dan Kennedy, as you should know, is the chief proponent of using a “Unique Selling Point” to market your products or services. But, Dan does not say ...
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Other chief proponent Related Articles
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Giving Back
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| Corporate America reached a new low yesterday when the chief executive officer of Nestle S.A. asked Boston College’s Chief Executives’ Club “What the hell have we taken away from society by being a successful company that employs people? Companies shouldn’t feel obligated to give back to the community.” |
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Are You In Search of the Unique
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| Here lately, I've had a number of calls saying ...
“I really need to find a unique product to sell by mail or on the Internet” - or -
“My product doesn't have anything unique about it” - or -
“How can I make my product more unique.”
The first thing I tell them is to ‘go back and read the book,’ again. — Not my book, Dan Kennedy's book (or newsletter).
Dan Kennedy, as you should know, is the chief proponent of using a “Unique Selling Point” to market your products or services. But, Dan does not say ...
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The three types of happiness - are you really happy?
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| Dr Martin E.P. Seligman, a proponent of positive psychology, has identified three types of happiness.
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The 8P’s of Persuasive Presentations
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| There are two major job responsibilities of a CEO. One is Chief Strategist. The other is Chief Story Teller. Just look at Apple’s, Steve Jobs, who excels at both. Considering that many people would rather die than speak in public, including CEO’s, comes this concise article detailing the 8P’s of Persuasive Presentations. Never be Boring Again! |
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There’s a slow, slow train comin’ up around the bend: Epilog for the Ariba Interviews
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| Under the headline “Ariba is in demand claims finance chief” (refer to the link of the same name in the Web Resources section at the conclusion of this post), Ariba’s chief financial officer Ahmed Rubaie claimed that “a 71% leap in subscription software revenues is proof that Ariba has firmly transitioned itself into an on-demand technology company.”
My initial reaction was . . . “well, that only took a year and a half.”
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What is CEO Time?
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| You're the Chief Executive of your small business. You're also the Chief Employee. CEOs make a lot of money. Employees do not. If you're not making a lot of money right now in your business, have a look at how much time you're spending as a "Chief Employee." |
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Why Is the Chief People Officer Missing from the C-Suite?
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| The CEO, CFO, CIO and the list continues are recognized acronyms for executives in the C (Chief) suites. Yet what makes companies successful is people. So where is the Chief People Officer? |
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Is Your CFO REALLY a Chief Financial Officer
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| No offense to all those dedicated, competent, excellent performing CFO’s out there but I have to admit that I run into a number of individuals in business that hold the respectable title of CFO (Chief Financial Officer) that shouldn’t be the Chief of anything. Oh, some of these CFO impersonators do a good job as an accountant and some may even qualify as a Controller. But, there are some that just shouldn’t hold the title of Chief Financial Officer.
“The chief financial officer (CFO) is a corporate officer primarily responsible for managing the financial risks of the corporation. This officer is also responsible for financial planning and record-keeping, as well as financial reporting to higher management. The CFO is also responsible for analysis of data”.
So…… ask yourself; is your CFO really a Chief Financial Officer. |
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Title Inflation Emerges With A Vengeance
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| Suddenly, title inflation is everywhere. I’ve seen more business cards or email sigs lately with adjectives like “executive” or “senior” or “senior executive” or “special” or “chief” in front of more traditional titles (e.g. “vice president”). The “chief” one is especially bizarre since it’s not always obvious whether the CSO is a “Chief Sales Officer” or a “Chief Security Officer” which in and of itself is a problem. |
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Churchill on Clear Language
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| Winston Churchill, universally acknowledged as a champion of motivational speech, was an early proponent of Clear Language. |
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