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Bigger or Better?
There are pros and cons in trying to grow your company to a larger size.

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Giving Back
Corporate America reached a new low yesterday when the chief executive officer of Nestle S.A. asked Boston College’s Chief Executives’ Club “What the hell have we taken away from society by being a successful company that employs people? Companies shouldn’t feel obligated to give back to the community.”

The 8P’s of Persuasive Presentations
There are two major job responsibilities of a CEO. One is Chief Strategist. The other is Chief Story Teller. Just look at Apple’s, Steve Jobs, who excels at both. Considering that many people would rather die than speak in public, including CEO’s, comes this concise article detailing the 8P’s of Persuasive Presentations. Never be Boring Again!

There’s a slow, slow train comin’ up around the bend: Epilog for the Ariba Interviews
Under the headline “Ariba is in demand claims finance chief” (refer to the link of the same name in the Web Resources section at the conclusion of this post), Ariba’s chief financial officer Ahmed Rubaie claimed that “a 71% leap in subscription software revenues is proof that Ariba has firmly transitioned itself into an on-demand technology company.” My initial reaction was . . . “well, that only took a year and a half.”

What is CEO Time?
You're the Chief Executive of your small business. You're also the Chief Employee. CEOs make a lot of money. Employees do not. If you're not making a lot of money right now in your business, have a look at how much time you're spending as a "Chief Employee."

The Real Power to the People
In 2005 the way the world communicates was changed forever. When Seth Godin and Co Founder Megan Casey Editor in Chief, Gil Hilderbrand Jr. Chief Engineer, Corey Brown COO, Kimberly Dawn Wells, Community and Charity. This small group of people has made an innovation that has provided a new vehicle to put ones ideas, opinions and their enterprise before large audiences of people and all of this for free. Now this is truly a radical concept but if we look at Seth Gobin that would be his reason for being.

Why Is the Chief People Officer Missing from the C-Suite?
The CEO, CFO, CIO and the list continues are recognized acronyms for executives in the C (Chief) suites. Yet what makes companies successful is people. So where is the Chief People Officer?

Is Your CFO REALLY a Chief Financial Officer
No offense to all those dedicated, competent, excellent performing CFO’s out there but I have to admit that I run into a number of individuals in business that hold the respectable title of CFO (Chief Financial Officer) that shouldn’t be the Chief of anything. Oh, some of these CFO impersonators do a good job as an accountant and some may even qualify as a Controller. But, there are some that just shouldn’t hold the title of Chief Financial Officer. “The chief financial officer (CFO) is a corporate officer primarily responsible for managing the financial risks of the corporation. This officer is also responsible for financial planning and record-keeping, as well as financial reporting to higher management. The CFO is also responsible for analysis of data”. So…… ask yourself; is your CFO really a Chief Financial Officer.

Title Inflation Emerges With A Vengeance
Suddenly, title inflation is everywhere. I’ve seen more business cards or email sigs lately with adjectives like “executive” or “senior” or “senior executive” or “special” or “chief” in front of more traditional titles (e.g. “vice president”). The “chief” one is especially bizarre since it’s not always obvious whether the CSO is a “Chief Sales Officer” or a “Chief Security Officer” which in and of itself is a problem.

Content Is King – Make Content Count
It is often said that “Content is king.” Content has become the new marketing buzz word in brand and marketing. CMO’s, Chief Marketing Officers are now aligned with CCO’s, Chief Content Officers. This is especially true for B2B marketers. If you are a CCO, CMO, CEO, President, Marketing Manager, Sales Manager or entrepreneur, you need to embrace content marketing.

5 Reasons Why You Should Do a Product Launch That Have Nothing To Do With Selling That Product
When most entrepreneurs decide to launch a product, they're mostly thinking about how many products they're going to sell or how much money they'll make during the launch. Now while that's a great reason to have a product launch, it's actually not the only reason. In fact, I may go as far to say it's not even the most important reason. Let's take a moment and go through the top 5 reasons to have a launch that have nothing to do with selling that particular product.

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