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TV Isn’t a Contact Sport
You've probably spent a lot of time in front of the TV recently...Super Bowl, Olympics, American Idol. Next up Futbol's World Cup...now there's going to be a series everyone watches. You've seen your share of pretty good to decent to OMG ads as well. Ah there's the rub. You only looked. You didn't interact with them. You know watch the ad and jump online to visit their web site, tweet your friends, go to their Facebook friends page, visit their YouTube ads. No you sat there. You watched, had some liquid refreshments, popcorn/chips/whatever and waited for the next play/event to take place. If you watched in a pub you high-fived six/seven folks and ordered another round. Again not the interactivity advertisers were hoping for. Maybe they're expecting too much of us...ya think???

The One Entrepreneurial Risk You Should Never Assume-Insurance Requirements of the Self Employed
Could your business survive an extended, forced shut down? If you don't have a plan that ensures your rent, utilities, payroll, suppliers and your own income can be payed even while your business is shut down for months the answer is no and your small business is at risk. Business Interruption or Loss of Income insurance bridges the gap between the businesses normal income and its income due to a forced closing. It also can assure certain business critical expenses will be paid.

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How to use telemarketing to generate more leads
The phrase “cold calling” sends chills down the spines of many businesspeople. It’s often viewed as an intimidating, difficult, and boring process ... and that means it doesn’t get done as often as it should. However, outbound telemarketing campaigns can be a great way to reach a group of targeted prospects or customers to communicate a message, gather feedback, and determine a next step for the relationship.

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