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chip griffin Tagged Articles



Learning From Failure
I haven't written much in the Failure series lately, but I've got a doozy or two coming soon.

Other chip griffin Related Articles

Sub prime corporate branding new is not new
New Century Financial Corporation [NYSE:NEW] is in search of a brand strategy. The company is one of the largest non- or sub-prime mortgage lenders in the United States, and today announced their first corporate branding effort with the tagline, a New Shade of Blue Chip.
Follow Up Letter and More to Increase Sales
A television commercial of the last two years in the United States plays on a man’s craving for Dorito’s chips. He goes back and forth between his apartment and a neighbor’s who happens to have a bag of Doritos. He uses one lame excuse followed by another to get the resident to open the apartment door so he can grab a chip each. Finally, in a last follow-up he grabs the entire bag. How might your follow up be more attractive than this?
Use Math to Create Loyalty
This week's tip comes from my friend Chip Conley, author of the new book "Peak: How Great Companies Get Their Mojo from Maslow" and CEO of Joie de Vivre hotels. Many people have told me and Chip that we were separated at birth in terms of our approach to business and life.
Repeat Yourself!
I recommend the book, "Customer Loyalty: How to Earn It, How to Keep It", In the book, author Jill Griffin reports that referred sales are not only less costly to make, but also that referred customers also come ready to spend more money.

Your Value is Like a Homemade Chocolate Chip Cookie
Selling is a lot like baking. I love to bake. Every Sunday I make 3 batches of chocolate chip cookies for my family of three growing boys. Friends who stop by know the cookie jar will be full and ask to dip in. No kid or adult is immune and they can never stop at just one.

aneiPhone, Nintendo Wii show that consumers hunger for new gestural interfaces
Touch-free gestural interfaces—where the user can control a nearby TV or computer with the “wave of a hand”—will revolutionize the landscape in the “digital living room,” much as the Apple iPhone and Nintendo Wii did in their respective markets, says Jim Spare, CEO of 3-D sensor chip pioneer Canesta.
How sticky are your ideas?
Every now and then I come across a book that really nails its topic. "Made To Stick" by brothers Chip and Dan Heath is one of them. Their insights into consistently creating memorable messages is must reading for anyone in sales.
Win/Win Negotiations
Virtually everything involves some sales or negotiation skills. Negotiations are easier if we come from a position of power - having complete confidence in our product. It’s also nice to have an “ace in the hole” (a persuasive bargaining chip) that enables us to influence the other party in a positive way.

Where You Can Turn Frustration and Being Flippant Into Big Dollar Business?
The lonely old potato chip, today it is a Billion dollar industry. Started out of frustration.
If Your Laptop Feels Like it is Overheating Then Your Video Chip May Fail Very Quickly
A laptops video chip is situated inside the laptop soldered directly to the motherboard along with other components. Without a video chip a laptop could not produce a display on its screen and is vulnerable to failure especially if the laptop is mistreated.
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