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Memo to the very small
What should my local chiropractor do? Or the acupuncturist? Or the pet store? What about that small church or mosque?
Health Blitz
When you have ADHD, it is easy to forget that your ADHD is just one aspect of you. You spend so much mental energy thinking about how to manage your unwanted ADHD traits, you can forget that you are a whole person made up of many parts. We have lots of incredible body parts: eyes, ears, skeleton, etc. Each of which is nothing short of a miracle. All we have to do, once in awhile, is to get a check-up, so that our body can continue working miracles every day.
Why Do We Not Need Health Care Reform?
Last year I wrote an article about consumer driven health care and I told the story of a woman who paid over $300 per month to insure herself and her teenaged child. She required dental surgery that would take several iterations, but was not able to finish the process because she could not pay the $3000.00 bill. So the world turned and a year later she finds herself working for this very same insurance company, and guess what? She only pays $20 a month for her coverage. There is a saying that came to mind when I heard about that "somebody is buying you wholesale and selling you retail". I mean seriously people, if the insurance company employees can pay only $20 per month for coverage, why are you and I paying upwards of $300.00? What the heck are we paying for exactly?
What is your "Phrase that Pays?"
First, my definition of "Phase that Pays" is something someone says (or does) that makes me think of you and your business.

How to correctly use direct mail to generate SaaS leads
To produce the best results for a direct mail program for marketing SaaS, there are several very powerful direct mail strategies you will need to follow to increase your response rate. These strategies will produce great results for all sales letters, not just SaaS...
Target Marketing Lesson from My Teenage Daughter
It’s so important to target your marketing toward the specific group of people who might buy from you, rather than too broad a group of people. How do you do this?
Online Marketing Success – A Small Business Guide
This article outlines the different types of Internet advertising available, and dispels some of the common misconceptions. It provides an overview of search engine advertising and provides a series of simple, actionable tips that small businesses can follow to improve, or get started in online marketing efforts to drive leads and gain new customers.
Is your marketing painful?
Marketing a business (or in my case a health care practice) needs some pain. We need to remind our prospects of why they need to use our services, and give them the option of chosing us. Pretty, pretty marketing just won't do!
Desperation Isn't Referable
Nurture an abundance mentality instead of a scarcity mentality and you can have an unlimited supply of referrals.

How to Build a "Value Sales Ladder" Customers Will Buy Into
The Value Sales Ladder is a visual representation of a company's entire menu of product or service offerings. It demonstrates how customers are brought into the sales process, where they stand at any given moment, and how the company increases clients' commitment over time.

Beware Time Liabilities
Are you surrounded by Time Liabilities? I define a Time Liability as: a) anything that consumes time unnecessarily or b) anything that causes you to spend time in activities that are less profitable than your most profitable activity. If your filing system causes you to spend extra time doing $9 per hour clerical work, trying to find that important document you misplaced, then you have a Time Liability. If your workspace is so uncomfortable that you have to spend time at a chiropractor every month to correct your spine alignment problems, you definitely have a Time Liability!
August Zen? Living in the Moment
This time of year, many of us are either awaiting a vacation, just back from one, or can’t remember when we last took one. It’s easy to feel conflicted. You can almost hear the voices in people’s heads: Why am I here? I should be enjoying the last rays of sun! How can I enjoy my vacation when my desk looks like this? Why can’t we be like the Europeans and take the summer off? Are you feeling that inner conflict? My challenge to you is to begin to notice what it’s like to live in the moment. Read on...
Intuition, Impulse, Magic
Earlier today I was lying on back at my chiropractor's office. I had my eyes closed while he was doing some muscle testing and adjustments. A thought entered my mind, "I wonder if my zipper is down on my shorts." About 3 seconds later he says, "Did you know your zipper is down?"

It Doesn't Matter WHAT They Say!
I went to the chiropractor this week and told him my right arm had gone numb and my neck was tight and hurting. He gave me a great adjustment and then told me that my neck was losing its curve and I have arthritis. I’m thinking to myself, “Thank goodness I know that I can heal anything in my body.
Are Your Marketing Materials Selling the Wrong Things
What do prospects really need to know to hire you? Well, let’s start by thinking about what you would want to know…

Competitive Analysis - The Secret To Creating A USP That Sets You Apart From The Competition
If you can’t tell your prospects why what you offer is different—or better—than the competition, they have no reason to buy from you other than price.
The Heroic Path
We are all born heroes. We choose our path and destiny every moment of every day. The hero's path is one of healing, of trials, and of discovering true power and enlightenment. It is not the power of the ego-that desires power to boost itself through greed, pushing harder, or through acknowledging superiority over others. Our deeper truth, the one we carry in our Souls, is that of great vision, of leaping over obstacles with courage. Our greatest power takes wings through love, and connecting with others through compassion and kindness. The hero within knows that contribution is the key to the greatest gift he or she can offer others.

Other chiropractor Related Articles

A Sample Sales Letter that Works
Sales letters are a dime a dozen. But sales letters that really work are few and far between. Here is a sample sales letter from the "Copywriting Chiropractor," Dr. Greg Nielsen.
Memo to the very small
What should my local chiropractor do? Or the acupuncturist? Or the pet store? What about that small church or mosque?
It Doesn't Matter WHAT They Say!
I went to the chiropractor this week and told him my right arm had gone numb and my neck was tight and hurting. He gave me a great adjustment and then told me that my neck was losing its curve and I have arthritis. I’m thinking to myself, “Thank goodness I know that I can heal anything in my body.
Beware Time Liabilities
Are you surrounded by Time Liabilities? I define a Time Liability as: a) anything that consumes time unnecessarily or b) anything that causes you to spend time in activities that are less profitable than your most profitable activity. If your filing system causes you to spend extra time doing $9 per hour clerical work, trying to find that important document you misplaced, then you have a Time Liability. If your workspace is so uncomfortable that you have to spend time at a chiropractor every month to correct your spine alignment problems, you definitely have a Time Liability!
Stimulus for Chiropractic? Promises or Proof? Quest for the truth.
After hearing about more and more promises of 44K stimulus monies, I decided it was time to share my understanding of the stimulus package and how it applies to chiropractic at present. My intent is to help educate you on how it may (or may not) affect you as a chiropractor. After many conversations, I feel that a lot of you are being misled with sales spins and am disappointed with fellow vendors for their use of this kind of tactic.

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