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Customers Needs-The One and Only Way to Know For Sure What To Sell
If it were up to me there would only be two or three flavors of ice cream ever created. If you don't love chocolate chip and strawberry ice cream it is a good thing for you my tastes and desires aren't the holy grail of what sells! Don't let your preferences and desires determine what you sell. And for your businesses sake, don't assume that your preferences are shared by your customer. Desire and motivation is unique to each of us. Even if we ultimately purchase the same product we often do so for very different reasons and therefore need to be marketed to differently.

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How to enjoy Christmas in your business
If you’re anything like me, December in the business is a bit of a mad time. You’re trying to clear out everything you’ve got to do so you enjoy at least a couple of days off and you’ve also got to write Christmas cards, decorate your office and go out for some Christmas drinks! Helen Dowling from Exceptional Thinking (www.exceptionalthinking.co.uk) gives you her top tips for enjoying Christmas in your business.
12 Tips of Christmas
Christmas is fast approaching so in preparation, Helen Dowling from Exceptional Thinking has put together her 12 tips of Christmas.

Have you Factored your Relationships into your Business plan?
Christmas is a time which highlights different aspects of our lives to us. Our Relationships (yes with a capital R for importance) is one such area. At Christmas, the lack of investment, perhaps the high turn over, and the profit or loss of our Relationships is put on a platter alongside the turkey.

A Goofy Christmas Mistake You CAN'T Make With Customers
Thou shall not BLEND IN WITH THE MASSES. Listen lady. I know you love your customers. However, giving them something at Christmas when they are swamped with a bunch of Christmas goodies - DOES NOT MAKE YOU STAND OUT.

2009 Hottest Christmas Gift Idea
Give something of value this Christmas instead of the usual mundane Christmas gift. You can gift gas and grocery certificates for just pennies on the dollar, but have full value to the recipient.
How Bright Lights and Dancing Penguins Reminded Me It’s Christmas!
It was 2 days before Christmas and I was relaxing on my comfy lounge when my sister rang to ask if I wanted to come for a drive to see some of the Christmas lights around the neighbourhood. As a shift worker, we can sometimes forget it’s actually Christmas because more often than not – we are working throughout the festive season.

Are You Suffering From Post Christmas Bulge?
Now I don't know about you, but having just finished celebrating 'Christmas Lunch Number 3' - I'm starting to feel the affects of having a post Christmas bulge!

Can PR Produce Miracles? Maybe!
It's a question Christians ask themselves every Christmas: How to keep Christ in Christmas? And some have turned to PR for answers.

Shopping For That Special Someone At Christmas Time
So I got back from my Thanksgiving Tahoe trip to find December here. You know what that means? That’s right Christmas. I sat down and tried to figure out what to get people on my Christmas list. I have a lot of people that I have no clue what to get them. And it came to me. Why not teach people the thing that I do best… Internet Marketing. I know a lot of people that get frustrated with the Internet. Yet do marketing? They could use a great teacher. The perfect Christmas gift…Me. Oh yea the Internet marketing class too.

The Spooky Rise Of Halloween
You may recall that "A Christmas Carol" is indeed a ghost story... but I'll bet most people watch the movie only at Christmas time. I prefer to use the film to remind myself to keep Halloween in its proper place - as a fun, spooky holiday for kids - and to keep Christmas on top as my personal favorite holiday....
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