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Optimism: the Key to Living Longer & Happier
People who are successful in life measure high on assessments of optimistic attitudes. It would be easy to presume they are optimistic because they are successful, but there is enough research to show that the optimism comes first.

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Superman Is Dead
Learn the lessons that Christopher Reeve taught us in life and how he became a true "super" hero.
Jill Hart Interviews Chris Knight of EzineArticles.com on Article Writing & Marketing (Work at Home Moms Perspective)
Jill Hart interviews Christopher M Knight from Ezine Articles.
What Guerrillas Know About USPs
A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to succeed. But most businesses don't. Not surprisingly, most businesses fail. Your USP needs three traits to be effective:
The Top Five Rookie Marketing Mistakes and How to Avoid Them
Christopher Palumbo began his career as a partner in a real estate development company, where he developed branding concepts for resort communities in South Florida and the Carolina's. From there his business accomplishments grew as he orchestrated the complete turnaround of a failing national real estate developer. Soon after, Christopher changed gears and used his talents to create an award-winning World Gym concept store. Chris utilized his position within the organization to orchestrate a turnaround and capitalization plan for the World Gym™ brand. To date, he has worked with many of the largest and most reputable companies in the fitness and leisure industries, and is frequently featured in industry and national press.

Christopher Columbus Was a Salesman
Many people do not realize the important role that sales people have played in America. America was discovered by a salesman. Christopher Columbus was looking for India and missed it by about 10,000 miles. Fortunately, he was a better salesman than he was a navigator!
The Surprising Resemblance between Christopher Columbus and Today’s Entrepreneurs
Christopher Columbus was an explorer and an adventurer, but today he would simply be called an entrepreneur. Let’s step back in time and take a look at Columbus through the eyes of today’s entrepreneurs and investors. Is the start-up funding climate really any different now?
Edward Christopher Wente and the Condenser Microphone
Edward Christopher Wente was an instrumental figure in the the series of advancements that led to the modern day telephone. An American industrial scientist, he worked at Western Electric & Bell Labs to develop microphones and compression driver lousdpeakers.

Lesson #1: Does Your Business Have an SCA?
The first of 5 key lessons that every budding entrepreneur shoul learn. The five lessons are taken from Enterprise and Venture Capital: A Business Builders' and Investors' Handbook 5th Edition Allen & Unwin 2009 by Christopher Golis. The book is based on his 25 years as an entrepreneur and venture capitalist and his talk 5000 Business Plans, 50 deals, 25 Write-offs which he regularly gives to entrepreneurial workshops.
Americans' Unhealthy Lifestyle Is the Leading Cause of Death
The leading cause of death in America is not heart disease, cancer, stroke or diabetes. It is the unhealthy lifestyle that most Americans are addicted to which is the true cause. A study by Mathew Reeves, a Michigan State University epidemiologist finds that only 3% of Americans maintain a healthy lifestyle. It is a situation that is causing dire consequences for millions of Americans. "I was really quite surprised at how low that number was,” said Reeves, an assistant professor of epidemiology." The research published in the journal Archives of Internal Medicine, found that only 3 percent undertook four basic steps that define a healthy lifestyle: Are you a 3%'er?
Are You Making Money?
A serial entrepreneur, Christopher is the founder and CEO of several companies, including 1-800-Good Credit, Worldwide Telegraph, and Customtollfree.com. He has been an EO member since 2001. You can reach Christopher at cmb@customtollfree.com.
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