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Two Totally Different Services From One Company? – Here’s How To Market Them Effectively
You’ve got a business that offers two totally different services that are somehow related to each other. As an example we have chosen Kung Fu and Stress Reduction which are a likely set of disparate services. You have two particular problems here. One is branding your business with two disparate services on offer. The second is marketing your business, your marketing materials and where to find likely clients.
Can you imagine advertising that costs nothing?
Yes it is true; you only pay when someone clicks on your ad!
Surround yourself with laughter
Laughing is good for your health - and your business
How to Give and Receive Excellent Feedback
Giving and receiving excellent feedback is a key skill for any leader or manager. But it is so often done badly. Get some handy tips to help you become more effective at using feedback to help others to excel at work and play.
"The Future . . ." is 'Sole' Sista Tosin Dekalu, Lawyer Turned Shoe Cobbler
As part of our pre-event coverage for "The Future Awards . . ." 2008, we selected some nominees we thought you would find interesting and will feature them until the event date scheduled for January 13th, 2008. We begin with a beautiful woman we think you will find quite interesting! Former Lawyer turned Shoe Cobbler,Tosin Dekalu, is one of "The Future Awards . . ." 2008 nominee. A graduate of the University of Westminster, London, Dekalu relocated to Nigeria in 2001 and shocked most when she quit the practice of law to open a shoe repair company! Today, her reputable shoe company provides shoe repairs for individuals and has expanded its services to include repairs of other accesories such as bags, suitcases and more; gaining clientele from numerous organizations including hotels. Shall we meet Ms. Dekalu?

“Bully” and the MPAA PR Dilemma
“Bully” opened in a limited release on Friday, leaving theaters to decide whether they should let underage teens in or not. Harvey Weinstein chose to release the film without a rating after loudly and repeatedly objecting to a controversial decision by the Motion Picture Association of America to give the film an R, which means anyone 17 and under needs an adult with them to get in.

“Bully” and the MPAA Public Relations Dilemma
“Bully” opened in a limited release on Friday, leaving theaters to decide whether they should let underage teens in or not. Harvey Weinstein chose to release the film without a rating after loudly and repeatedly objecting to a controversial decision by the Motion Picture Association of America to give the film an R, which means anyone 17 and under needs an adult with them to get in.


Other cinema Related Articles

Branding Across Multiple Mediums
The consistent delivery of a brand message is vital to the long term success of any brand, but with so many possible delivery mediums how do companies ensure this is maintained? Print, television, internet, multimedia, cinema, radio, dvd, the potential is endless, without taking into consideration the possibilities of emerging technologies such as pda’s and mobile technology.
Making A Great Impression With The Media
Famous film star Gloria Swanson said it best when, as silent film star Norma Desmond, she marched down the staircase of her dilapidated mansion, stared deep into the cameras, eyes wide and focused, and exclaimed "I'm ready for my close-up now, Mr. DeMille.” That concluding scene in the film Sunset Boulevard is a classic of modern cinema – but it’s also very relevant to our discussion here today. Because this time around we’re talking about the need to put your best face forward when dealing with cameras, microphones or newspaper reporters.
In His Own Words: Paul Newman’s Recipe for Success
“I have taken roads that I wished I had not traveled on,” says Newman. “And I’m traveling on some pretty exciting ones, too. Just hope when you get to that great racetrack in the sky that the balance will tip slightly into those things that you’d be proud of.” Today, Newman has much to be proud of. Not only has he left a legacy of films that have forever changed the landscape of American cinema, but he has donated over $200 million from the profits of Newman’s Own to thousands of different charities. What were the factors that led to Newman’s success both on screen and off?
Lesson #5: Branch Out To Build Your Base of Success
Though you might not know it since Giannini never liked to toot his own horn, America’s most beloved banker actually had a significant impact on American culture that was far removed from the world of banking. From cinema to architecture to relief efforts overseas, Giannini devoted much of his resources to causes he felt equally passionate about. It was in doing so that he is today remembered as not just a great banker, but a great supporter of entrepreneurship in all its various forms.

Lesson #5: Your Conscience is Your Chicest Business Accessory
“We children didn’t have many chances to daydream,” recalls Armani. “It was wartime. There were very real, everyday problems. I didn’t have time to think about my dreams for the future. We were concerned with certain, very basic things: eating, getting cheap schoolbooks, and being able to go to the cinema on Sundays.”

Catching Flies with Chopsticks
One of the best scenes in martial arts cinema features the hero, Mr. Miyagi, practicing with chopsticks to catch a house fly. Of course, he’s never actually caught one, but he keep trying! (If you think Daniel is the hero of this movie, don’t read any further!)
Samuel Warner, The Warner Brothers, And His Place In The History of Communication
A look at telephone and the history of communication would not be complete without noting the place and role of Samuel Warner. Among his work in advancing the accessability of cinema to the masses, he championed talking pictures.

You've Seen This Movie Before
With the cinema season on the top of my mind, yet ever-mindful of my health habits (as well as those of my coaching clients, whether they own a business or carry out a different kind of leadership mission), I was intrigued to read about a study reported earlier this year in the "Personality and Social Psychology Bulletin." Researchers studied popcorn consumption by movie patrons, and their findings were interesting....
Get Inspired: Silence Your Cell Phone
We're blessed to be able to spend some of the winter in our second home in California, and here, it's time for the Palm Springs Film Festival. There are few indoor activities as fun as watching movies (I didn't say there were none), and we often think of early January as "cinema season." And for those seeking inspiration, the movie theater may be just the place....
What's Cool about the EPIC Camera
The EPIC Camera is a hugely evolutionary and perhaps revolutionary step in the digital cinema camera world. RED took the best things about their original camera - put the specs on steroids - and the body on a diet - and kept it at a very reasonable price. For a base price of around $30K without a lens you can be up and shooting (although pretty stripped down). The camera is beautifully small, expandable and elegant.
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