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Lesson #4: Give People More Than Their Money’s Worth
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| Much like the hoaxes for which he became famous, so too was the widely held belief that Barnum was the first to ever say, “There’s a sucker born every minute.”. He never did say those words. In fact, quite the opposite was true. More than any of his competitors, Barnum believed in giving his customers more their money’s worth. It was for this reason that people stayed loyal to him, keeping his business afloat when others were sinking around him. |
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