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cirque du Tagged Articles
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From Busker To Billionaire: How Guy Laliberté Achieved Success
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| Until 2010, Laliberté will have his hands full with the opening of three new shows and a special Christmas production. “Our biggest goal is to continue to force ourselves to always start our creative work on a white page and not take advantage of past successes and challenging ourselves,” he says. Just how did this one time street performer turn a group of young buskers into a performing troupe that has become a global phenomenon and a billion-dollar enterprise? |
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Branding Your Business
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| It's not enough to just have a name and logo for your business-you need to create a brand that incorporates your whole identity. Our experts share how to establish your business as a successful, brand-name company. |
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Other cirque du Related Articles
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Lesson #3: Risk Yesterday’s Success for Tomorrow’s Promise
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| “We’re not afraid of risking what was our success yesterday in order to explore some new field,” says Laliberté. “We’re adventurous. We like the challenge of unknown territory, unknown artistic field, and that’s what stimulates us.” Laliberté owns 95 percent of Cirque du Soleil, which gives him great freedom to do whatever he wants with it, and that means taking risks. |
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Igniting the Creative Spark at the Cirque du Soleil
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| What does it take for your company to innovate and stay innovative?Even at The Cirque creativity requires work. Here's what The Cirque does to keep the innovation spark ignited. |
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