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Lesson #1: Push Your Ads To The Limits
“Anything we do in advertising is controversial,” says Klein. “If it’s provocative and sensual and related to what we’re selling, I'm willing to take the chance. I have fun with the ads.”
Calvin Klein Ads
If there is one thing Calvin Klein ads are known for it is pushing the boundaries of what is considered socially acceptable. Ever since 1980, when the company placed 15 year old Brooke Shields on one its ads, with the tagline “Nothing comes between me and my Calvins,” Klein has been pushing the advertising envelope. From there, he began mounting giant billboards in the middle of New York City’s Times Square that featured buff male models with nothing on but their white CK briefs, and using childlike models, such as Kate Moss, to help sell his Obsession perfume.

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A Designer in the Making: The Early Years of Calvin Klein
Calvin Klein knew by the time he was five what he wanted to spend his life doing. He was going to be a fashion designer and no one was going to stop him. Indeed, Klein would go on to become one of the most respected designers in the fashion industry, with a billion dollar company and a name brand that can be found on almost everything from jeans to perfume to underwear. Both his unique fashion sense and his marketing genius have earned him the nickname ‘Calvin the Conqueror’ for the impact he has had on the global fashion industry throughout his astonishingly successful 40-year career.

Lesson #2: Remember that Happy Workers are Harder Workers
They can bring their dogs to work, wear jeans if they choose and compete in company-sponsored Elvis impersonator contests. Indeed, Ben & Jerry’s employees seem to have more perks than even the worker-friendly Google. Much like the Internet giant, Ben & Jerry’s has long recognized the importance of making a workplace fun for its workers.

Lesson #3: Stretch Your Brand but Do Not Let It Snap
“When I began making jeans, the press was skeptical that someone who made luxury ready-to-wear could start something so commercial,” says Armani. “But I considered it a medium to speak with a less affluent clientele.”
Customers don’t care about you unless you’re naked. They just don’t.
Why should they? You’re not that interesting to them fully clothed. Appropriately decorated in the same suit and tie, or tight black jeans and teased hair, as everyone else in your industry.
Boomers … the Numbers, the Markets Keep Growing
You can fight it all you want but you're getting close to, passed through or can't even see it in the rearview mirror. It is your becoming part of the boomer plus generation. You may find it tough to find a pair of jeans that fit just right on you but don't forget boomers have most of the world's net worth, their numbers are growing faster than the GenX, GenY folks. They'll probably live longer than past generations, they're going to work longer, they'll stay involved/stay active, they're online more and they buy more PC/CE/content toys than the other groups. Maybe it's because we're just pushed past the early phases of Booming and our kids have been giving us a hard time. We just repeat in our mind what Mark Twain said, "Age is an issue of mind over matter. If you don't mind, it doesn't matter. " BAM !! Things are OK again.

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