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MYTHS ABOUT MARKETING TO OLDER PEOPLE
As older people, defined here as people over 50, become a larger and larger market with more and more disposable income, they become increasingly important to you. So it's crucial that you operate by the realities and not by the myths. The myth clarification starts here:

Barbara Walters' comments regarding Tiger Woods situation worth noting
Yesterday evening I had the opportunity for the first time in quite awhile to watch David Letterman - the benefit of being a streak writer in that I was up at 3:00 AM and therefore caught the west coast telecast.
Top 11 Ground Rules for Conducting a Strategic Planning Session
Conducting a good strategic planning session is critical to the success of a solid strategic plan; one that includes specific and measurable goals and objectives, providing a clear direction for the organization. To ensure that the actual planning retreat is as productive as it can be, ground rules should be established and discussed prior to commencement. This article provides a list of 11 ground rules I believe are imperative in managing a successful planning retreat.
The Importance of Empathy in the Workplace
An article of 1210 words describing empathy as an ability to connect and relate with others in building and managing healthy relationships.
The Power of Language
Developing Awareness and Power in how we use Language in the Art of Communication.

Should Leaders Have Friends at Work?
Relationships are essential, the core of the commercial world yet it's not uncommon for executives to avoid 'friendships' with co-workers. They often fear that having personal relationships in the workplace might compromise their ability to make tough decisions. So should Leaders have friends at work?"

C-Level Sell to Develop Large Accounts
Learn how to develop large accounts by getting-to the C-Level executives and attaining preferred status.
How by Being Captain Focus It Instead of CaptainWing It Will Increase Sales Even When Cold Calling
Today, it happened again, another cold call disaster by a Captain Wing It who called me attempting to sell me his services. Then after his poor sales performance, he had the audacity to ask for me to make some referrals. Has this ever happened to you?

7 Key Simple Points to Turn Ineffective Sales Scripts to Effective Ones to Increase Sales
In the rush to increase sales, some organizations are returning to the old tried and true sales scripts. Yet, these well intended business owners to sales managers have forgotten several key points and one very critical key aspect when using a sales script.

Ten Tips For Starting A New Job
Everyone is nervous the first day of a new job. It is best to have a plan of action so you can hit the ground running. Here are ten suggestions to make a good start.
Fostering a Superior Customer Service Culture
In order to be hugely successful at business, you must provide a truly excellent level of service to your customers. You must continually exceed their expectations and delight them. Knowing how to amaze your customers is something that you must instill within the company culture. Here are some pointers to ensure you have loyal customers. Find what works and model excellence.

Company, Product Communications…Open Up, Loosen Up
Hints on how entrepreneurs can efficiently and economically do their own publicity activities and avoid mistakes that even "professionals" make.
Top 10 SEO Issues - Expanded 11 to 20
Beyond the "Top 10 SEO Factors" Here are more, numbers 11 - 20, for intermediate level web marketers.
Checking Your Assumptions - Part I of II
Learn to check your assumptions both in your your personal and professional life
VAT - When 15% should be 17.5%
VAT is one of the taxes that is mostly ignored and certainly misunderstood. A simple statement by the Chancellor about a rate change from 17.5% to 15% should be straight-forward to implement... shouldn't it???
Clear Vision
You are what you believe!
10 Commandments of Leadership-Communication
Communication is a tricky combination of art and science. In it’s basic form, communication is the flow of information between humans. The last part about being a human phenomenon is important to remember. Communication is a human connectivity that is critical to the leadership role because it enjoins people in a unique and personal way to the tasks and mission of an organization. It also relates directly to the personal nature of leadership and the connection point of why people will follow a leader. To have people to want to follow, the leader must communicate with them.
Reason Number 11 You Can’t Sell Insurance
You don’t know how to listen even though you think you do. You never had a class on listening in school, and you certainly didn’t learn how to listen from going to school.

Franchise Agreements The Basics
What you need to look for when you want to start a franchise and are ready to sign the franchise agreement. So you’ve taken all the appropriate steps; you’ve researched, asked questions, found out about the competition, scouted locations and lined everything up. Now it’s time to sit down and sign the franchise agreement. But before you do, there are several things you need to know. The franchise agreement will be the bedrock of your business, and success (or failure) may lie somewhere inside all those conditions and terms. A smart franchisee will read the franchise agreement very carefully, making sure they understand everything within it. Here are some of the most commonly misunderstood or potential problematic areas you need to be aware of:

9 Things About SEO That You’re Afraid To Believe
If you own your own work from home business then you may be in need of some clarification. Below are 9 things about internet marketing that you need to know if you want to achieve success.
Tips for Better Communication
Communication skills can improve your customer serrvice, sales, and ability to manage most effectively. Come ead this article and become exposed to some important business skills that will make a huge difference to your "bottom-line."
Are Multiple Supply Chains Important (Survey Response 8)
A 2006 Report made the following statement: "Designing and operating multiple supply networks to meet the needs of specific market segments--supply chain innovation and the use of multiple supply chains will be important to future revenue and market share growth." Based on your own experience is this an accurate assessment? If yes, why? If no, why?
Are Multiple Supply Chains Important (Survey Response 5)
A 2006 Report made the following statement: "Designing and operating multiple supply networks to meet the needs of specific market segments--supply chain innovation and the use of multiple supply chains will be important to future revenue and market share growth." Based on your own experience is this an accurate assessment? If yes, why? If no, why?
Are Multiple Supply Chains Important Survey Response 3
A 2006 Report made the following statement: "Designing and operating multiple supply networks to meet the needs of specific market segments--supply chain innovation and the use of multiple supply chains will be important to future revenue and market share growth." Based on your own experience is this an accurate assessment? If yes, why? If no, why?
Supplemental Material Double Marginalization and the Point of Ideal Price Viability
I have received a number of e-mails regarding my August 10th posting (Double Marginalization and the Point of Ideal Price Viability) requesting clarification of my theory. In line with the old saying that a “picture is worth a thousand words,” the following graph will hopefully illustrate the basis for my conclusions. (NOTE: due to space limitations I am not able to incorporate the actual graph into this posting. To obtain a copy of the graph send me an e-mail at jhansen@procureinsights.com with “Graph” in the subject line.)

Other clarification Related Articles

Investigating Franchise Offerings
Before investing in any franchise system, be sure to get a copy of the franchiser's disclosure document. Sometimes this document is called a Franchise Offering Circular. Under the FTC's Franchise Rule, you must receive the document at least 10 business days before you are asked to sign any contract or pay any money to the franchiser. You should read the entire disclosure document; make sure you understand all of the provisions. The following outline will help you to understand key provisions of typical disclosure document as well as ask questions about the disclosures. Get a clarification or answer to your concerns before you invest.
Ask the right questions before you buy a franchise
You're in the market for a franchise and after months of reading brochures, watching slick videos, and poring over UFOCs, you've pared down the list of possibilities to two or three. Now what? It's time to meet with these franchisors and start asking questions. You may feel like you're already on information overload and the franchisors have been eager to spill their guts, so what more is there to know? Ask the right questions, listen closely to the responses, and you'll be surprised how much more there is to learn. The UFOC provides answers to many of these, but you should expect details and clarification.

Supplemental Material Double Marginalization and the Point of Ideal Price Viability
I have received a number of e-mails regarding my August 10th posting (Double Marginalization and the Point of Ideal Price Viability) requesting clarification of my theory. In line with the old saying that a “picture is worth a thousand words,” the following graph will hopefully illustrate the basis for my conclusions. (NOTE: due to space limitations I am not able to incorporate the actual graph into this posting. To obtain a copy of the graph send me an e-mail at jhansen@procureinsights.com with “Graph” in the subject line.)

MYTHS ABOUT MARKETING TO OLDER PEOPLE
As older people, defined here as people over 50, become a larger and larger market with more and more disposable income, they become increasingly important to you. So it's crucial that you operate by the realities and not by the myths. The myth clarification starts here:

9 Things About SEO That You’re Afraid To Believe
If you own your own work from home business then you may be in need of some clarification. Below are 9 things about internet marketing that you need to know if you want to achieve success.
Purpose
Purpose is foundational to human life, to social organization and to business. No one goes into business without a purpose. Thus, the clarification of purpose is the most powerful engine of success known. Purpose is the foundation of all planning.
Conversation Skills for Success
Successful people are competent. Dynamic communication is an important key success competency. If you want to become a dynamic communicator, you have to become a good conversationalist, clear writer and effective presenter. To become a good conversationalist learn to listen well. Listening, like a lot of success advice, is just common sense. Show the other person you are engaged. Focus on understanding, not on rebutting points with which you don't agree. Don't get distracted by words that trigger your emotions. Ask clarification questions to ensure you understand what is being said. Repeat what you've heard.
A Simple Yet Powerful Way to Increase Sales
Are you a professional seller and want to make 2011 better than 2010 was? Here is a simple and yet incredibly powerful way to help you turn more prospects into clients. Just follow the 3 “C”s: Connection, Clarification, and Commitment.
Video Forensics: Standard Operating Procedures
In video forensics examinations, poor video quality results in the need for video clarification. Mac and PC based forensic processes enhance picture quality and sound. It’s important to use original video recordings in all litigations because they have better quality than copies.

Remove Mindreading from the Equation
As a high performer working in a fast-paced environment, you might fall into the trap of "moving too fast." Because you have already thought through an issue and how to address it, you might leave out some important information in what you communicate to your audience because YOU KNOW what you mean and how you got there. However, the person on the receiving end may need clarification about your conclusion, assumptions and supporting data. They can't read your mind.
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