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Lesson #3: Focus On the Inside Out
“I believe that Yahoo! is too often defined by the competitive landscape, rather than by what we can accomplish with our assets,” says Yang. “I’m determined for us to define our own path.”

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A Mighty Mother: Babies Fall In Love With Baby Einstein
“The first Baby Einstein video took off because it was a completely new concept,” says Aigner-Clark. “It was an entirely new idea. No one else had videos for babies.”

Lesson #1: Look To A Need That Is Right Under Your Nose
“Before Baby Einstein, I was an English major in college and after that I was a teacher in high school and left when I had my first baby,” says Aigner-Clark. “At that time, there was nothing that existed that was fun educational videos for babies. That is when I realized that there was a need in the market place and best of all I was my own customer.”

Lesson #2: Make The Best With What You Have
“I didn’t have a video background, but my husband and I borrowed video equipment and started to shoot scenes on a tabletop in my basement,” says Aigner-Clark. “I put a puppet on my hand and plopped my cat down in front of the camera. My husband and I used our home computer to edit our first video.”
Lesson #3: Get Word Of Your Business Out There
“We didn’t spend any money on marketing and advertising,” recalls Aigner-Clark. So just how exactly did her basement operation become the billion dollar industry leader that it is today? What it all came down to, she says, was her ability to hit the streets and get people talking about her business.

Lesson #4: Every Entrepreneur Needs a Little Brand Aid
According to Clark, the secret to Baby Einstein’s success has been “a good concept and a brilliant branding strategy.”

Lesson #5: You Need Balance To Maintain A Business
“Honestly I felt and still feel guilty all the time,” says Aigner-Clark. “Even now, I feel like I never give either my company or my kids enough attention. It’s really a battle when you have your office in your home.”

Creating a Billion Dollar Baby Empire: How Julie Aigner-Clark Achieved Success
“There was nothing on the market that I felt was any good, so I decided to make something myself.” That was Aigner-Clark’s reasoning for starting her now wildly successful series of children’s educational videos, Baby Einstein. While it might be a simple logic, her formula for success was far from it. How did this stay at home mom become a household name with families across America?

Julie Aigner-Clark Quotes
Julie Aigner-Clark Quotes
The New Old Timey Customer Service
Whatever happened to Lee Roy Clark? Mr. Clark was the grocer in my South Georgia hometown. He was my introduction to what it meant to be a "merchant"—courteous and eager to help all who came into his small all-purpose store. The business world is today rediscovering the value of service that permeated Lee Roy Clark's bones. The Lee Roy Clarks of yesteryear get no credit for using methods now attributed to Disney, USAA, Nordstorm, and Ritz-Carlton Hotels. What happened between the early 1950s version of small-town service and its present-day renaissance? How did the business world move so far away from Lee Roy Clark and why is his brand of customer service now so eagerly sought?

Dick Clark and the New York New Years Eve Celebration
Born Richard Wagstaff Clark, Dick Clark is an icon of American music and television. This article appears in the January 2011 issue of Mazon Associates' Building Bridges newsletter and pays tribute to one of America's most-loved public personalities.
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