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The Billionaire Broker: The Early Years of Charles Schwab
Charles Schwab always had difficulty in school, but he never knew why. Today, he has become one of the most famous – and successful – dyslexics in the world. From using comic books to help him pass English literature classes to heading up the largest discount brokerage in the U.S., Schwab’s current fortune of $5.5 billion ranks him as the 57th richest person in the country.

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Marketing Advice from Philip Kotler
Philip Kotler really did "write the book on marketing". He is a Distinguished Professor of International Marketing at the Kellogg Graduate School of Management (USA), and has authored more than 20 books including the classic text Marketing Management.

The Canadian Comic Creator: Todd McFarlane Is Born
He was always the best artist in his class. When a teacher needed something drawn on the blackboard, they would call on little Todd McFarlane to help. McFarlane, however, never wanted to become what he is today: one of the most revered comic book and action figure creators in the world. Instead, McFarlane wanted to be a professional baseball player. But, when an injury crushed that dream, McFarlane used his natural talent in drawing to create a comic book empire. Today, McFarlane’s “Spawn” still stands as the most successful independent comic book ever, and his two companies, McFarlane Toys and Todd McFarlane Entertainment, continue to set new standards in the toy and film industries.

How to write ads that sell
If you want to write ads and letters that fill your order book, you must study the classic ads of Claude Hopkins in his book Scientific Advertising. He still ranks as the greatest ad writer of all time.

Book Review: Ogilvy on Advertising
David Ogilvy (the creative head of Ogilvy & Mather) describes in plain language in his classic book what it takes to create great advertising and lead an organization. He also includes lots of advertisements that work – with a description of why they were effective.

Clark Kent & Super Branding
It seems as if lately we've seen a huge resurgence in the popularity of the comic book superhero. It could be attributed to many things, I suppose...

Communication Styles in the Workplace: Goals vs. Flow
It’s a classic case of a “hired gun” brought in to save a failing company-blocked by managers opposed to drastic change. It’s also a classic case of the Goals Perceptual Style versus the Flow Style.

A Conversation With Comic Book Legend Jerry Robinson
On my blog Panel Surfing I endeavor to talk about the last true AMerican art form, the comic book, and especially original comic art. I was very fortunate to get an interview with Jerry Robinson - the man who created The Joker and Robin along with Bill Finger for Bob Kane's Batman way back in the early 40's - the Golden Age of Comics. But that is just the beginning of Jerry's accomplishments.

Truth Is Stranger And More Exciting Than Fiction
“Gone With The Wind” is the classic. “Scarlett” is the follow-up to the classic. However, the original story had more than just a kernel of truth in it. There was a Rhett Butler, but his real name was Rhett Turnipseed. Scarlett O’Hara was Emelyn Louise Hannon.

iWhatever is the Answer…What Was the Question?
No one cheers because Jobs is Disney's biggest stockholder. Few knew he helped found Pixar. Fewer yet remember Next. But whisper Apple and folks are glued to their seats to hear what Steve says the next revolutionary product will be. It's managed perception as a fine science...come on a comic book bio? Apple's announcements usually shake up/reshape the thinking of a number of industries and lots of companies. But wipe the glaze from your eyes and let's look realistically/skeptically at their recent announcements. What do they really mean for us tomorrow and beyond. Life in the parallel universe sounds fun, exciting, different from the real world.

iWhatever is the Answer…
No one cheers because Jobs is Disney's biggest stockholder. Few knew he helped found Pixar. Fewer yet remember Next. But whisper Apple and folks are glued to their seats to hear what Steve says the next revolutionary product will be. It's managed perception as a fine science...come on a comic book bio? Apple's announcements usually shake up/reshape the thinking of a number of industries and lots of companies. But wipe the glaze from your eyes and let's look realistically/skeptically at their recent announcements. What do they really mean for us tomorrow and beyond. Life in the parallel universe sounds fun, exciting, different from the real world.

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