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8 Tips for Making a GREAT First Impression
Whether we like it or not, the reality is that people make a make a snap judgment about you in the first 30 seconds they meet you. Here are 8 simple tips to use and ensure your professional image works for you and not against you.

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Looking for Sky In All The Wrong Places
Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that— lots of the little pieces; like creating products, taking care of clients, wrestling computers, etc.— and a whole lot of sky; the big open space that is creating a successful and enjoyable business. I had so many pieces of ‘puzzle sky’, I was drowning in an ocean of sky blue. After over a decade of struggling with my own company to fit all the ‘pieces’ together, I have finally put together the big business puzzle— and it’s not what I thought it would look like.
Sales Big Picture - Top Salespeople Sell Attractively on Purpose
One of the most frequent complaints of salespeople is the ebb and flow of sales. Getting sales is the goal of a salesperson. Now step back. What is one of the first pieces in selling? Maybe prospecting? Take another step back. Maybe marketing? There are at least three strategic pieces with their tactics to increase both your understanding and successful actions in the buying and selling process.
Business Plan and Implementation Principle 1
Let’s say you are my employee, and I ask you to build a puzzle of 1,000 pieces. The challenges are that there are no square edges, you cannot see the picture of what the puzzle will look like in the end, and most of the picture is pure black or white. Oh, and by the way, I am going to give you extra pieces. How motivated are you to build this puzzle for me? Welcome to the typical business. This is how the majority of employees feel in most organizations and why most employees only do the minimum expected to keep their job.
The BIG Pieces Go in First
As you look at your calendar and set your goals for 2009, consider these twin principles of Balance and Big Pieces. Use this simple tool to increase your success (and your joy!) in the year ahead. Put the BIG pieces in first, and give them the necessary time, energy and focus to create the balanced, satisfying life you deserve.
Reduction to the Achievable
There is the classic sales technique called “reduction to the ridiculous”, whereby the cost of the item being offered for sale (or the premium above a competitor’s offering) is framed in terms of the cost of a daily cup of coffee. If we take the concept (a big thing made up of tiny pieces) and apply it to goal setting and target achievement, then it becomes a useful tool when undertaking an ambitious objective - "Reduction to the Achievable"
Communication Styles in the Workplace: Goals vs. Flow
It’s a classic case of a “hired gun” brought in to save a failing company-blocked by managers opposed to drastic change. It’s also a classic case of the Goals Perceptual Style versus the Flow Style.
Web design and SEO the Jacob Nielsen way – part 2
In the first part of 'Web design and SEO the Jacob Nielsen way' we looked at four classic pieces of web design and usability advice from design guru Jacob Nielsen.

Truth Is Stranger And More Exciting Than Fiction
“Gone With The Wind” is the classic. “Scarlett” is the follow-up to the classic. However, the original story had more than just a kernel of truth in it. There was a Rhett Butler, but his real name was Rhett Turnipseed. Scarlett O’Hara was Emelyn Louise Hannon.

Why You Might Not be Ready for Publicity
Often clients come to me because they truly want to get the recognition they deserve in the form of publicity both online and in the media. They’re looking for a starting point to get the word out so they have a general understanding of press releases and strategies. This is an important step in building your brand awareness and increasing credibility. At the same time there are often key foundational pieces missing. Pieces that need to be in place before you really start creating publicity buzz. And, I’m always upfront about that.

The Three-Part Harmony in Your Logo
Just as a harmonized song is made up of a set of three notes, every small business's logo should be made up of three pieces of art: the icon, the font, and the color palette. These three pieces all work together, singing the same basic song, to tell your business's story. In your logo, each of them gives you an opportunity to build in meaning and symbolism.
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