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Why Charging a Flat Fee Can FlatLine Your Home Staging Business
Many home stagers make the costly mistake of charging a flat rate rather than an hourly fee. Structuring the pricing for a home staging business this way can quickly lead to bankruptcy.

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Escaping the Entrepreneurial Seizure: Interview with Michael Gerber
Michael Gerber’s name should sound familiar. I recommend his bestseller, The E-Myth Revisited, as the must-read classic on automation. It brief, it discusses how to create scalable businesses that are based on rules and not outstanding employees; and how to become an owner instead of constant micromanager. Michael also had a enormous influence on me as a first-time writer. His words to me were simple during our first lunch:

How to write ads that sell
If you want to write ads and letters that fill your order book, you must study the classic ads of Claude Hopkins in his book Scientific Advertising. He still ranks as the greatest ad writer of all time.
What Your Prospects Wants vs. What They Need
Learn how some businesses have failed even though they excelled at discovering what their target market needed. Avoid this classic marketing mistake and you could save yourself lots of time and money - not to mention disappointment.
Motivation
There are employee engagement and motivation programs from ABC Analysis to Zero Defects, and many work well at least for a time. But employee motivation is pretty complex. This article outlines classic ideas to motivate employees, and insights into 2008.

Gather Your Own Information
We have become a society terrorized by information overload. There are no longer any mysteries in our surroundings. We are kept aware of everything at the speed of 24 hour news, internet sites, breaking news, severe weather, along with the minutiae of the subtle changes that occur thousands of times per day. Everything in real time. It’s George Orwell's 1984 on steroids. “Big Brother “ is not only watching but he’s reporting. What we have today pales in comparison to the fear instilled in us by that classic novel.

When It Comes To Marketing, Consistency and Discipline Beat Shiny Objects Every Time
When you are starting out in a new venture, all you want to know is what sort of marketing works so that you can focus on it 100%. Because there are so many options, you will be tempted to throw your efforts in 100 different directions and chase down anything that looks promising. As a result, you will find yourself chasing after each new "shiny object", abandoning avenues that will produce for you if you give them time. This is a classic path to failure. Instead of chasing the gurus, learn from what they do - spend the time to master each form of marketing before you chase the next best thing.

Opening Statements: The Good, The Bad, And The Ugly
I've worked with, monitored and heard thousands of sales reps over the years, and I've heard it all - the good, the bad, and the ugly. Here, for your reading enjoyment and education, are my all time, Top 5 classic opening statements.
Book Review: A Master Class in Gremlin Taming: The Absolutely Indispensable Next Step for Freeing Yourself from the Monster of the Mind
Rick Carson’s Taming your Gremlin is a classic book of self-development, written over 25 years ago. It has helped hundreds of thousands quiet negative voices in their heads that hold them back. Although Rick has revised the original work, his Master Class goes deeper with new techniques for freeing yourself from the “Monster of the Mind”. Rather than focusing on what’s going on in our heads, the Master Class is more focused on being genuine with ourselves and responsible in our relationships. His writing couldn’t be more clear, his techniques more elegant, practical and effective for achieving intimacy with yourself and others in your life. Time and time he reminds us to focus our awareness and being aware of our breath. So let’s take this one breath at a time.
Communication Styles in the Workplace: Goals vs. Flow
It’s a classic case of a “hired gun” brought in to save a failing company-blocked by managers opposed to drastic change. It’s also a classic case of the Goals Perceptual Style versus the Flow Style.
Truth Is Stranger And More Exciting Than Fiction
“Gone With The Wind” is the classic. “Scarlett” is the follow-up to the classic. However, the original story had more than just a kernel of truth in it. There was a Rhett Butler, but his real name was Rhett Turnipseed. Scarlett O’Hara was Emelyn Louise Hannon.

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