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How to write ads that sell
If you want to write ads and letters that fill your order book, you must study the classic ads of Claude Hopkins in his book Scientific Advertising. He still ranks as the greatest ad writer of all time.

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MISSION IMPOSSIBLE
My favorite line in Mission Impossible II is when Anthony Hopkins says to Tom Cruise after a comment on the difficulty of something; "this is mission impossible, so difficult should be a walk in the park for you."

PR Has to Be More Involved in Company Branding
“It's the repetition of affirmations that leads to belief. And once that belief becomes a deep conviction, things begin to happen.”…Claude M. Bristol, author of The Magic of Believing “I figured that if I said it enough, I would convince the world that I really was the greatest.” -- Muhammad Ali

Stop Selling Start Positioning How Marketing Pros Thrive in the Best and Worst of Times
If you are like me, you have taken a zillion sales seminars ... learned all the “secret techniques” ... listened to all the motivational tapes of top salespeople (like Tom Hopkins) ... rehearsed your phone script with a mirror in front of you, and the bottomline is “You still hate sales”! I have been a highly successful business owner for 21 years and have NEVER gotten any business through “selling.” Read this article and learn my secret to thriving in business for the last 2 decades.
How to write ads that sell
If you want to write ads and letters that fill your order book, you must study the classic ads of Claude Hopkins in his book Scientific Advertising. He still ranks as the greatest ad writer of all time.
The business of being a mom
Trying to balance work and life can be difficult at the best of times, but what if you are doing the work bit with a three and a half year old at your side? If you can do that, launch a successful business venture and stay sane, you have got to have a huge range of skills. Jane Hopkins, who has built up a business as editor of a mom's networking journal, knows how.
Starting on Time: The Early Years of Luxury Watchmaker Jean-Claude Biver
Credited as having single-handedly saved the Swiss watch industry from the quartz movement, Jean-Claude Biver is a man whose name has become synonymous with quality instruments for telling the time. He brought the Blancpain and Omega brands back to life, and, since 2004, has been heading up Hublot, one of the world’s most renowned watch companies. When he is not busy doing that, he also produces his own line of exclusive cheese.
Jean-Claude Biver Quotes
Jean-Claude Biver Quotes

How Visioning Changed My Life
Visioning is where my personal effectiveness quest began. In 1974, when I was just starting my straight commission Culligan sales job, someone recommended I read Claude Bristol's book TNT: The Power Within You. The book sparked such an intensity of energy, excitement, and profound new awareness that I couldn't get a good night's sleep for almost a week. Even now, as I thumb through the book and recall that turning point in my life, a shiver runs up my spine.
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