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Is helping others the best way to market your company?
There is a country song I sometimes hear called the Chain of Love by Clay Walker. It’s a nice little story about how helping others inspires others to help, and that one day the favor you started will return kind fate to you.

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The 10 Commandments of Successful Marketing
OK these Ten Commandments didn’t come from the Mountain. And they’re not carved on clay tablets, but on a high-tensile polyfiber instead. Yet any marketer worth his or her salt must follow these commandments in order to find the Promised Land.
The Hair Care Pioneer: Madam C.J. Walker is Born
“I had to make my own living and my own opportunity. But I made it!” said Madam C.J. Walker. “Don’t sit down and wait for the opportunities to come. Get up and make them.”

Lesson #1: It Is Never To Late To Get Your Start
“When we began to make $10 a day, [my ex-husband] thought that was enough, thought I ought to be satisfied,” said Walker. “But I was convinced that my hair preparation would fill a long-felt want. And when we found it impossible to agree, due to his narrowness of vision, I embarked on business for myself.”

Lesson #2: Success is Built not Born
“I am a woman who came from the cotton fields of the South,” said Walker. “From there I was promoted to the washtub. From there I was promoted to the cook kitchen. And from there I promoted myself into the business of manufacturing hair goods and preparations....I have built my own factory on my own ground.”

Lesson #4: Make Your Market Your Manpower
Walker knew who her market was and she knew what she had to do to reach them. While marketing strategies of the past focused mostly on advertising, Walker knew that the majority of black women at the time were unable to read. Thus, she began a uniquely successful campaign of face to face network marketing. But what made Walker a success was not just the fact that she knew and understood her market; she was, after all, her own best customer. Walker was able to get the market on her side by using it as manpower.

Lesson #5: Make Perseverance Your Motto
“There is no royal flower-strewn path to success,” said Walker. “And if there is, I have not found it for if I have accomplished anything in life it is because I have been willing to work hard.”

Madam C.J. Walker Quotes
Madam C.J. Walker Quotes
Is helping others the best way to market your company?
There is a country song I sometimes hear called the Chain of Love by Clay Walker. It’s a nice little story about how helping others inspires others to help, and that one day the favor you started will return kind fate to you.
How Not to Start Your Presentation: 10 Roads to Disaster
Preparing a speech can be like sculpting. You keep removing the excess clay until you have your work of art. If you want to start your presentation with a bang instead of a bust avoid these ten mistakes. These tips will show you how not to start your speech.

The Power of the Word
Frequently we become so pragmatic we fail to be effective. A number of years ago the editor of the Dallas Morning News pointed out to the sports writers that “Bill” was not a suitable substitute for “William,” and “Charlie” was not a suitable substitute for “Charles.” Taking him literally, one of the sports writers, in the heyday of Doak Walker of Southern Methodist University, wrote about an important game. In his story he pointed out that in the third quarter Doak Walker had left the game with a “Charles horse.” I think you’ll agree that the story lost some meaning with the use of the word “Charles.”
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