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THE TEN COMMANDMENTS FOR SHORTENING YOUR SALES CYCLE OVER TIME
By John Doerr It usually takes a long time to find a shorter way. ~Anonymous I spend a good percentage of my time selling. I also teach selling to professional service providers. And one issue that comes up time after time is, "How do I get prospects to buy faster? Why don't people respond to my proposals, my calls, my emails, or me? How do I shorten the sales cycle?" My flip answer, "Have more in the pipeline at all times, so the sales cycle just seems shorter." Of course, that rarely makes anyone feel better. So based on our research and experience, here are my Ten Commandments to Making the Sales Process Move More Quickly.

Other clear value proposition Related Articles

Market Focus – the Proposition
Market Focus; the essential foundation to how and where you get your business. Simplistically, you need to look at what you sell (your proposition), who you should be selling it to (your target market) and how you get there (the routes to market). When defining your proposition, you need to strike a workable balance between what you are able to supply and what the prospects and customers need and will be willing to buy.

How to Write Results-Oriented Web Pages, Sales letters, Ads, and Flyers
One of the cornerstones of any effective marketing strategy is identifying and clearly communicating your Unique Selling Proposition or distinctive selling advantages. Make it clear why you’re better and offer more than the competition. Emphasize your competitive strengths as a business, an individual, or as the provider of high quality services or products.

What Guerrillas Know About USPs
A USP is a unique selling proposition, first popularized in 1961 by advertising legend Rosser Reeves in his book, "Reality In Advertising." Your USP is your proprietary competitive edge stated in clear, concise terms. Every business must have one to succeed. But most businesses don't. Not surprisingly, most businesses fail. Your USP needs three traits to be effective:
Clear Expectations Lead to Great Partnerships
Create great relationships by starting with clear expectations. In any partnership the expected outcome must be clear to everyone. Settling disputes arising from unclear expectations help attorneys thrive. Misunderstandings cause arguments, and blame abounds. This can be devasting to your business. So, get the expectations clear up front!
How to Choose a Value Proposition
What sets your product, service and company apart from your competitors? What value do you provide and how is it different than the alternatives? Your value proposition is the foundation of your entire business and the offers you take to market. When your market clearly recognizes (and appreciates!) the value you provide, it’s easier to generate new prospects and guide them to buy. Now … what if you don't have a clear value proposition? Well, it takes more time and money to show prospects why they should choose you. And as a result, you often end up competing on price – a tough position to sustain over the long term.

Fix the sales force you have
Would we expect any elite sporting team to enter a competition without a clear game plan, talent plan, fitness plan, business plan and action plan? No, of course not. We expect them to be aware, organised, focused and determined to play their best and aim to win. Well, more than 90% of sales people do not follow any logical process when selling. They are often left to their own devices and simply fly by the seat of their pants, relying on intuition and hoping for the best. They often cannot articulate their value proposition or know how they compare to the competition. Nor are they clear about what activities they need to do on a daily basis to achieve sales success. Most make it up. No wonder many don't meet business owners expectations.
Evaluate your Customer Needs
How do you increase speed in your marketing? It actually is very easy. You must target your market. Most professionals lose jobs because they do not make their offers crystal clear to their prospect. The prospects must understand completely, without a doubt what benefits they will receive and what the outcomes will be from working with you or using your product. You must be crystal clear in your definition. However, are you crystal clear in what you will be offering?
Crafting Your Wow! Statement
If you have only a few seconds to communicate the essence of your company, what is the most important message to deliver? You need a Wow! statement -- a distillation of your core value proposition that is clear, concise, and compelling.
Developing a Value Proposition
This article provides detail concerning the development of a Value Proposition. Value Propositions are an internal tool to assist organizations in the creation of their communications. By recognizing what the organization does well that is recognized by the customer the Value Proposition serves as a guide for more meaningful contact with the customer.

Million Dollar Customer Loyalty Lesson That CEO Entrepreneurs Can Learn From the Royal Wedding
See what your prospects and customers think of you. Is it consistent with your brand image? Have a clear understanding of what your organization is all about and what your value proposition is...

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