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Lesson #5: Turn Up the Volume to Tune out the Critics
BET might have gone on the air over twenty years ago, but it has no fewer critics today than it did when it first started. Indeed, throughout its lifetime, BET has been criticized from people all across the spectrum. From white conservatives to black liberals, BET had its enemies from all walks of life. But throughout it all, Johnson remained focused on his number one goal: to make his business profitable. Other than that, there was no criticism that could distract or deter him.

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