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Lesson #3: Make Your Product As Personal As Possible
Jenny Craig’s success did not lie just in the fact that the program combined athletic activity with its own prepared foods. Craig had a secret that kept customers coming back for more. If all her years in the industry had taught her one thing, it was this: the road to weight loss was a difficult one and people needed all the support they could get along the way. To that end, Craig made it her number one priority to engage her clients, making the program as interactive and supportive as possible to keep them motivated and paying!
Creative Ways to Market Your Business…
Marketing your business has become more important more than ever in this tough economic climate. I constantly hear business owners cutting costs to operate on a tighter budget. One of the biggest mistakes is cost cutting marketing costs. Marketing helps bring revenues in the door and this is the last area to cut. Below are some traditional and creative ways to market your business.

You are on show
Recently I have been watching the rerun of "Life at 1" on ABC TV (Australia) in readiness for the "Life at 3" series as I am fascinated by all things behavioural and developmental. The series focuses on children and their development from age one and beyond, similar in concept to the BBC's Seven Up series. However this series cannot be complete without the children's parents and siblings being involved. One of the fathers being tested in the series had recently changed jobs from being a professional sales person in a luxury car showroom to working in the family market garden business growing vegetable. His ‘stress' levels actual and emotional were significantly lower after having changed jobs which also affected his child's stress levels for the better.

How to Get More Referrals, More Prospects & More NEW Clients During a Recession
It's hard enough to get more prospects and new clients during a booming economy when people have money to spend. When the global economy takes a nosedive and freefalls fast, it's 100 times harder to get prospect to talk to us.
Guerrilla Marketing for the Small Marketing Budget
A smallish budget and a need to spend it wisely- a common cry from the small business. But small budget does not mean ineffective – you just need to be specific, memorable, unusual and have a lot of energy.
Six SanitySaving Scenarios to Turn a Massive Breakdown into a Powerful Business Breakthrough
I've learned over the years that a breakdown means that something very valuable is happening – I have new insight into how I can improve my process, my attitude, or my belief so that problem never happens again. The bottom line is that life happens and breakdowns will occur. We have all heard the saying, "breakdown, breakthrough." So take those challenging situations and look for the opportunity to strengthen your personal mindset and your business systems.

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