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Using Twitter to Develop Your Personal Brand
Today, most people are aware of the power of Twitter for networking, website promotion and communicating… but have you thought about the impact Twitter could have on your personal brand?
SEVEN MAJOR BUSINESS MISTAKES EVERYONE MAKES, AND HOW YOU CAN AVOID THEM!
When the economy gets tough, some businesses cut back on marketing along with their other costs, thinking they can lie low and wait out the next opportunity. There are two mistakes with this kind of thinking to discuss, even before we get to the point of this article.

Sell the Store, Not the Chair
The purpose of teaching a salesman to spend extra time with a customer to discuss the store’s long-term relationships with customers is to attempt to educate the buyer and create brand loyalty. Over time, brand loyalty and the desire to work with a store that stands behind their product can overcome many objections, including pricing.

Telling Your Story for More Profit
Telling stories is not only one of the oldest forms of communication; it is also one of the most effective. Accepting this statement as true should help you see why creating a business story is a reliable way to connect, and to create a bond with your customer that helps you rise above your competition in their eyes.

The Next Big Thing
I just spent two days with fifteen of the most successful entrepreneurial marketers in the country. By that description, I mean that they each have their own business as opposed to working for a big company with an unlimited marketing budget. They are successful marketers, several of them wildly successful, because they have to be. Every day, customers vote on their marketing with real dollars to attest to how good these marketing campaigns are. When they say something, I listen.

The Next Big Thing - Business Vision
I talk about Business Vision often. Sometimes people think I am just seeing things that aren’t there, and shake their head. Unfortunately for them, I have learned that learning to look at your business objectively, and with a fresh eye, allows you to discover unique opportunities that you have been missing.

The Next Big Thing: Building an Industry instead of a Single Product (or Service).
Sometimes we all fall into the trap of building a better mousetrap: a “thing” or a single “service” we hope people will beat a path to our door to discover. All too often, however, the result is that we spend lots of time, money and energy only to find the consumer really didn’t want our hot idea. This process although entrepreneurial, is a path to frustration and a pattern from which to break free.
What’s Working Now!
Back in the “old days” most things were bought on cash but if you didn’t have the cash to buy, retailers came up with a system called a lay-a-way plan. The retailer held the goods and you made payment to them. When you were done paying the full price you got your furniture, dishwasher or whatever. Christmas lay-a-way assured gifts for the kids. Over the years, the plan morphed into giving you the furniture at the point of purchase and making payments.
YOUR 2009 ACTION LIST!
I always love the New Year. For me, late December and early January have always been a time of intense planning. What changes should I make for the New Year? What are my income goals, and how do I plan to get there? These questions have always been part of my annual business analysis.
Overcoming Negative Branding: There Is Always Hope
Michael Vick’s story is a great illustration of the reality that it is never too late to begin recuperating your brand and overcoming mistakes.

Personal Branding with Twitter: Success Stories
Today, I’m going to share three success stories-companies and individuals that have used Twitter to effectively build their brand.
Lost Opportunities to Build Your Personal Brand
Remember that every interaction you have either build your brand or weakens it-so ignore these opportunities and your own peril!
Online Personal Branding for Everyone
There still seems to be a misconception out there that personal branding is important for executives, business owners and celebrities-but not for everybody else.
Personal Branding: Make Twitter Work for You
Twitter is a powerful tool-how many other platforms are there that allow you to potentially reach millions of people instantly, and for no cost? Make sure you are using it as effectively as possible! These tips should get you going in the right direction.
Personal Branding: Make Your Business Card Stand Out
Most businesspeople are inundated with business cards. The challenge becomes, from a personal branding standpoint, how do you make your cards stand out from the rest?
Personal Branding Lessons From Justin Bieber
Justin Bieber is a talented performer, but that’s not why he’s an icon even among other celebrities. More than anything else, Bieber and his managers have branded him perfectly.
Does Your Personal Brand Reflect YOU?
Your personal brand is what you make it. If you’re content with being just another generic consultant, or lawyer, or whatever you do, so be it. But if you want to build a brand that truly allows you to stand out from the crowd, roll up your sleeves and get to work.
Personal Branding: When Your Brand Goes Off Course
In an ideal world, each of our personal brands would consistently grow as time passes. In reality, it’s easy to lose track of our branding efforts, or even to see them grow in an undesired direction.
Personal Branding on a Budget
Some excellent tools and strategies to help you build your brand without busting your budget.
Personal Branding: Make Sure Your Staff is on Board
Critical ways in which your employees can help you build your brand.
Personal Branding Tips: Generalist vs. Specialist
What is the difference between a generalist and a specialist, and why does that difference matter in your personal branding efforts? As you will see, the difference between branding yourself as a specialist instead of a generalist can literally be the difference between the success and failure of your business.

Personal Branding Tips: Make Facebook Fun
I have some good news for you today-creating a strong Facebook presence is easier than you may think. In fact, your objective essentially boils down to a single concept: seek to create a community of users united by their common interest in your business-and make your community fun. How can you make your presence fun? Here are some ideas:
Personal Branding: What Can We Learn From LeBron?
While very few of us will ever command his level of attention, we can all learn from his mistakes and apply them to our own branding efforts.
Common Personal Branding Mistakes to Avoid
Today we’re going to take a look at several common personal branding mistakes… are you making any of these?
Personal Branding 101
We have been taking an in-depth look at a variety of personal branding strategies over the past several months. Today we are going to take a step back and review the basics of personal branding.

Personal Branding: Have You Identified Your Niche?
Below are several questions to ask in order to identify your ideal target market:
Personal Branding Secrets: Don\\\'t Go With the Flow
Below are several tips to help you stand out from the competition:
Keys to Personal Branding Success, Part One
There are several important concepts which are essential to any personal branding effort.

Is Your Personal Brand Memorable?
It is not enough to build a brand that positions you as an expert in your industry if nobody can remember your name!

Keys to Personal Branding Success, Part Two
Today we are going to discuss the final three elements that must be present in a personal branding campaign if it is to be successful:
Personal Branding: Take Your Brand to the Next Level
Below are four steps to help you create a dominant personal brand:
Personal Branding: What’s the Big Picture?
The vast majority of business owners are in business for one simple reason: to make money! And therefore, for personal branding to be a valuable pursuit, it must result in increased income. Good news: it does.

Three Ways Your Brand Can Differentiate You from the Competition
A strong personal brand is the key to differentiating yourself from your competition-and a strong brand will give you the power to charge premium rates, while still attracting plenty of new business. Below are three specific ways in which your personal brand can separate you from the competition in your market.

Get Results: How to Leverage Your Personal Brand to Bring in Business
Why should you invest time and resources into creating a powerful brand? At the end of the day, the answer is simple: because a strong personal brand will lead to more customers and a more profitable business. Of course, it doesn’t happen automatically-so below are four ways to leverage your personal brand in order to bring in more business.

Take the Leap: How Publishing a Book Will Change Your Life
Choosing to write and publish a book will have a dramatic impact on your business. And here’s a secret: it doesn’t have to be difficult!

Personal Branding 101: What’s the Best Channel to Reach Your Market?
Today, I’m going to evaluate several common branding and marketing channels in an effort to help you focus on the channels that will produce the best results.
How to Leverage Facebook for Personal Branding
Here are six specific techniques that will enable you to leverage Facebook for your personal branding efforts.

Other client development Related Articles

Do You Over Promise and Under Deliver
A new client recently admitted to me sheepishly that she often didn’t get to complete a client’s work until the client called to see if it was ready. I admired her honesty if not her time management skills.

Does Your Firm Suffer from Feature Creep?
I have a software development client that is always complaining about "feature creep." This is their industry term for a software development project that continues to grow as users determine they need little add ons along the way. Next thing you know, nobody can really remember what the software was supposed to do because it doesn't really do any one thing particularly well after the weight of the creep carries it down.
How To Strategically Develop Your Ideal Client Profile, According To Your Strategic Thinking Business Coach
Do you use strategic thinking in your marketing efforts? Do you strategically develop a profile of the clients and customers you want to do business with before you start contacting prospects and clients? My experience indicates that the strategic development of an ideal client profile and the development of a most desired client list is woefully underutilized and therefore a great deal of energy, time, talent and money is being wasted in marketing efforts. An deal client profile used as a “filter” to evaluate prospects, instead of thinking everyone is a prospect and chasing too many non-productive leads, will also help you design your marketing message, contact method, call to action and follow-up strategies.

The Insider Secrets to Not Losing Your Shirt on your Client’s Next Project
My client Anna called me last week, completely frustrated, about an unfolding nightmare with her new client. Anna had recently accepted a new client who had an exciting project. They discussed what specific needs the client had, and Anna determined that it would fit in her schedule. She received a down payment for the work, and scheduled the time in her calendar.
Know Your Client - The First Rule of Business Coaching
Coaching is currently expanding as a development tool in businesses and organisations and it is beginning now to show clear proof of remarkable successes. Careful preparation, with close attention to the required outcomes, means that the coach and client are fully focused. But the first step to accelerate coaching results in the workplace comes from getting really clear on the strengths and weaknesses of the client.
Change Your Mind and Change Your Life
Want a new job? You'll have to pull some time and attention away from what you're doing now to make the time to launch a job search. And if you believe that business development is something that you'll begin "later," you likely won't recognize client development opportunities that may come your way -- because chance favors the prepared mind.

How To Handle Customer Billing Snafus
Seriously, whether the client owes you the money or not is a moot point. Yes, you made an accounting mistake, but if the client agreed to pay you a certain amount each month in exchange for certain services rendered, and you have been under-billing that client for delivering those certain services, the client owes you the money, period.
10 Warning Signs That Prospective Client Is Not Right For You
In difficult economic times it is easy to let go of standards and take on a client who does not fit your vision of your ideal client. When few clients are in the pipeline it often looks attractive to take the ones that show up. When you do this you run the risk of having an angry client or worse one who is out a real energy drainer. Here are ten warning signs that tell you to avoid the client.

Los Angeles County Bar Association Professional Responsibility & Ethics Committee for Legal Outsourcing
Whether attorney in a civil case who charges an every hour rate may contract with an out-of-state company to draft a brief provided the attorney is competent to review the work, remains ultimately responsible for the �nal work product �led with the court by the attorney on behalf of the client, the attorney does not charge an unconscionable fee, client confidences & secrets are protected, & there is no conflict of interest between the client & the contracting entity. The attorney may be necessary to tell the client of the nature & scope of the contract between attorney & out-of-state company if the brief provided is a significant development in the representation or if the work is a cost which must be disclosed to the client under California law.

Coaching and Psychological Styles: Adjust Your Approach!
Most coaches understand, intuitively, the need to adjust their approach in dealing with different types of clients, but quite often, these adjustments don’t come until it’s too late, and the client has already lost faith in the process. Using an assessment to determine a client’s Perceptual Style at the outset of the coaching relationship can shift the equation, giving the coach the tools he/she needs to connect with the client and speak that client’s language right away.
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