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Inhibitors to Success
At its core, microfinance is not terribly different from mainstream consumer finance. From accessing funding to managing the disbursement and collection of funds, microfinance operates like any consumer finance business. But because microfinance serves a very different client segment – the world’s poor – we cannot ignore the different set of challenges these clients face and the implications these challenges have on the organizations serving them.

Other client segment Related Articles

Do You Over Promise and Under Deliver
A new client recently admitted to me sheepishly that she often didn’t get to complete a client’s work until the client called to see if it was ready. I admired her honesty if not her time management skills.

The Insider Secrets to Not Losing Your Shirt on your Client’s Next Project
My client Anna called me last week, completely frustrated, about an unfolding nightmare with her new client. Anna had recently accepted a new client who had an exciting project. They discussed what specific needs the client had, and Anna determined that it would fit in her schedule. She received a down payment for the work, and scheduled the time in her calendar.
Inhibitors to Success
At its core, microfinance is not terribly different from mainstream consumer finance. From accessing funding to managing the disbursement and collection of funds, microfinance operates like any consumer finance business. But because microfinance serves a very different client segment – the world’s poor – we cannot ignore the different set of challenges these clients face and the implications these challenges have on the organizations serving them.
Four Ways for Sales and Marketing Pros to Segment Their Target Market
Philip Kotler reminds us that if markets are to be segmented and cultivated, they must meet certain requirements. Segments must be: 1. Measurable 2. Substantial 3. Accessible 4. Differentiable 5. Actionable Assuming your target markets meet those requirements, sales and marketing professionals can cultivate these segments to maximize their potential. There are four ways to segment any given market and the choices you make regarding how to segment will impact the quality of your efforts.
Can you satisfy these customer segments or who wants You?
Not every segment can be profitable to you. Not every segment is worth the risk. You must remember what allows you to make margin and not try to be someone that you are not. You may want to look at it this way, Who want's you?
Can you retain this customer?
Do you really look at this as a consideration when developing your marketing segments and the value you place on acquiring a certain type of customer? Most of us look at repeat and referral strategies across the board for every segment. Consider the segment or that type of customer that you acquire that always seems to give you the benefit of the doubt or refer business to you. Should you not be biased in how you allocate your resources to that segment?
5 Proven Tactics to Uplevel Your Client Base
Do you have clients who constantly complain that they can't afford to pay you? If your entire client base is filled with people who can't afford to pay you what you need to charge to stay in business, then you've got a major problem. You are working with the wrong segment of your target market. Here's how you can uplevel your client base to get in front of more affluent clients:
10 Warning Signs That Prospective Client Is Not Right For You
In difficult economic times it is easy to let go of standards and take on a client who does not fit your vision of your ideal client. When few clients are in the pipeline it often looks attractive to take the ones that show up. When you do this you run the risk of having an angry client or worse one who is out a real energy drainer. Here are ten warning signs that tell you to avoid the client.

How Chefs and Cookbook Authors can do a Great Cooking Segment on TV
One of the best ways for chefs and cookbook authors to get extra exposure is to demonstrate their capabilities by showcasing recipes and talent on an in-studio cooking segment on television. A lot of things can go wrong on live TV especially if the demo is not well planned out. Here are some tips to insure that your cooking segment is great.
Coaching and Psychological Styles: Adjust Your Approach!
Most coaches understand, intuitively, the need to adjust their approach in dealing with different types of clients, but quite often, these adjustments don’t come until it’s too late, and the client has already lost faith in the process. Using an assessment to determine a client’s Perceptual Style at the outset of the coaching relationship can shift the equation, giving the coach the tools he/she needs to connect with the client and speak that client’s language right away.
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