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Positioning Basics
There is no one-size-fits-all approach to strategy and positioning. Anyone who says there's a one-size-fits-all approach simply doesn't get it. Strategic positioning is more art than science. And each and every client is a new canvas. Great positioning is as unique as every situation. You have to be flexible, nimble. My ‘methodology' is more a way of thinking about things. I don't really have a checklist or set of step-by-step instructions.

How can YOUR customers benefit from giving YOU referrals?
We all know that the very best lead you can get into your business is a referral. When someone is referred to your business by someone that they know and respect, they are already open to your offering.

Other client situation Related Articles

Idea of the Week A Clients Thanksgiving
This past week, a client of mine presented a family situation that needed tending to. If this problem wasn't handled, then Thanksgiving was bound to set a few feathers flying. My client’s challenge was with an in-law who spoke negatively about the rest of her family. She didn’t want to hear her family bad-mouthed and had repeatedly threatened to lose her temper if it didn’t stop. This had very little effect on the critical in-law who may have thought she was still in-bounds if no tantrum was forthcoming.

Your Ideal Client – A Key Concept for Solo Business Marketing
Have you ever had a client/customer that was more trouble than they were worth? Maybe they were always late to pay, or didn't do what they said they'd do. Maybe you just had a personality clash, or they expected more than you were able to offer. Whatever the situation, chances are you had an inkling when you first met that client...a tiny voice that you didn't listen to, that was probably overshadowed by the bigger voice that said, "hey it's business, I'll take it!" Learn to say "No!" to those clients, before they start draining your energy!
No Fear of Referrals
People are often worried about being put in an uncomfortable situation in which someone they just met is asking them for a business referral -- particularly if their new acquaintance is a salesman asking for a referral to one of their friends who could be a potential client.

Tips To Deal With Unhappy Clients, From Your Strategic Thinking Business Coach
How many of you have ever had to deal with an unhappy client or customer? What did you do? Did you feel prepared to deal with the unhappy client or customer? Yes, sooner or later, in every business there appears the unhappy client or customer. They are dissatisfied with your service or product. The issue of dissatisfaction may be real or only a perception, but if it is perceived it is believed and there is a problem. Ah, but Your Strategic Thinking Coach wants you to realize that a problem also means an OPPORTUNITY! The criticism from the client or customer is very valuable and the mindset of your company and your employees is critical to recovering and correcting the situation. Your Strategic Thinking Business Coach has some tips tips to help you strategically respond to criticism from unhappy clients.

The Insider Secrets to Not Losing Your Shirt on your Client’s Next Project
My client Anna called me last week, completely frustrated, about an unfolding nightmare with her new client. Anna had recently accepted a new client who had an exciting project. They discussed what specific needs the client had, and Anna determined that it would fit in her schedule. She received a down payment for the work, and scheduled the time in her calendar.
The Art of the Story in Training and Sales
What I am referring to is taking whatever situation you are presented with and relate a simple real life story that connects your message or point so the client or student can understand it better.

STICKY QUESTIONS
How should you answer an “uncomfortable” question or concern by a client that you wish you didn’t have to discuss, for example, a situation in which a colleague left your organization under difficult circumstances or negative press?
Turning A 'No' Into A 'Yes'
I recently experienced a very clear example of Buying Facilitation®, when i used it to turn a failed buying situation into a purchase. I tell a shortened version of this story in my new book, Dirty Little Secrets; it bears repeating during this economic confusion when buyers are having difficulty getting to ‘yes’. I was at a client site running a Buying Facilitation® training. A part of the training includes real-time calls to clients prospects. In this situation, my client had requested that the team listen to me on a call first, so they could hear what BF actually sounded like real-time. They set up a phone meeting between me and a prospect who had called recently to say “Sorry. We won’t be purchasing your product,” after one year of 3 sales visits and 3 product trials.
10 Warning Signs That Prospective Client Is Not Right For You
In difficult economic times it is easy to let go of standards and take on a client who does not fit your vision of your ideal client. When few clients are in the pipeline it often looks attractive to take the ones that show up. When you do this you run the risk of having an angry client or worse one who is out a real energy drainer. Here are ten warning signs that tell you to avoid the client.

Coaching and Psychological Styles: Adjust Your Approach!
Most coaches understand, intuitively, the need to adjust their approach in dealing with different types of clients, but quite often, these adjustments don’t come until it’s too late, and the client has already lost faith in the process. Using an assessment to determine a client’s Perceptual Style at the outset of the coaching relationship can shift the equation, giving the coach the tools he/she needs to connect with the client and speak that client’s language right away.
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