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INCONCEIVABLE! – 7 MISCONCEPTIONS ABOUT PROFESSIONAL SERVICES LEAD GENERATION
By Mike Schultz and John Doerr Vizzini: Inconceivable! Inigo Montoya: You keep using that word. I do not think it means what you think it means. - The Princess Bride As service firms begin to awaken from a long recession-inspired hibernation period, they are again beginning to think about proactive lead generation. If your firm is stepping-up your outbound marketing, your first step should be to re-examine your firm's thinking about what works and doesn't work. Consider the following seven service lead generation misconceptions. Destroying these myths can lead to more production and better return-on-investment for your marketing time and dollars.

WHEN IT COMES TO MARKETING SERVICES: WE DON'T DO MARKETING
By Mike Schultz and John Doerr As we speak with leaders of professional services firms and ask them, "What do you currently do for marketing?" a certain percentage of them reply, "We don't do marketing." What we find, however, is maybe they do more than they think.

YOU WON THE CLIENT NOW START MARKETING TO THEM
By Mike Schultz Answer: More often than you think. Question: How often should I send marketing messages to my current and recent clients? In How to Market Training and Information, Don Shrello wrote, “Regardless of how often you contact your clients and prospects (those who have already…purchased something from you), you're probably not contacting them enough.

Other clients service Related Articles

Book Yourself Solid The Simple Selling Process
As a service provider you may not want to think of yourself as a salesperson. You are in the business of helping others and you may not feel comfortable with the sales process. However, you need to let clients know that your service is available. Here are various ways to do it.
“Strategic Marketing Tips From Your Strategic Thinking Business Coach”
Using strategic thinking in developing your marketing plan means you understand the needs and desires of your clients and customers, and you show them how your product/service satisfies those needs. You must know: what value your product or service offers & what benefits it provides; what differentiates you & your product/service from the competition; who are your stakeholders, which may include: your suppliers, your bank, your subcontractors or vendors, your associates, your staff, your clients or customers, and of course the general public; where your clients & customers are located geographically; and what are the most effective distribution channels to deliver your product or service? Your strategic thinking business coach provides the following ten (10) strategic marketing tips to use in developing your strategic marketing plan.
2.5 Ways to Improve Small Business Customer Service
Great customer service is one of of the pillars that supports a successful small business. Offering great service to your clients, prospects and vendors will help establish your reputation, build trust, create brand equity and fuel growth. What are the customer "pain points" when it comes to service? How can your small business become better at delivering a great service experience?

Four Marketing Ideas for Client Retention
Your success as a business owner or executive will be largely determined by how many high quality clients you can attract and retain. It is getting more and more difficult to do this because clients have so many service providers to choose from and there are less dollars to go around in a down market. Following are four sales and marketing techniques that will help you retain your clients, even in a difficult economy like the one we're experiencing right now.
How to Use a Service Delivery Model to Win More Business
What is a ‘Service Delivery Model’? And how to use it. For any business delivering a service or a complex or customised product, potential clients often have two major concerns. To get your prospect to become a paying client you must satisfactorily answer those questions. The best way to do that is to explain your Service Delivery Model.

The Internet Marketing Secret That Stops Small Business Owners in Their Tracks
All of my clients are exceptional at the service they provide for their clients. However, many of them have a hard time filling their practices and finding clients. Almost without fail, they tell me that this is a marketing problem. It is a marketing problem, but not the type they think it is. The same problem is the Internet marketing secret that stops small service business owners in their tracks, every time.
Give your business the Inbound Call Center Edge
The inbound call center services are primarily involved in dealing with calls from the customers and clients. These are specialized services that include offering a range of information to the customers relating to any particular service or product. In addition, the service providers can also be involved in diverse activities like setting up of appointments with the clients and also accepting payments online.

Are Your Client Delight Efforts Misplaced?
Doing an excellent job of delivering on a promise of standard, expected, and basic service, according to the article, is much better than trying to over-deliver. The reason: firms rarely can pull off the over the top, unbelievable and unexpected client service that delights. And, most companies lose clients by underperforming on the basic service tenants. So where should we concentrate our efforts?

Local Versus National Answering Services
Today, businesses have the choice of using a local telephone answering service for their business or picking a service that answers for local as well as national clients. Each type of service has its benefits and depending on your type of business, it may be beneficial to choose a local or a national service to answer your calls.

Health Habits: 7 Ways To Defeat Stress
I coach people to achieve general excellence in their work - and in their lives. Most of my clients these days are running their own businesses, though I also have many clients who are exercising their "entrepreneurial" muscles in the service of a company they don't own. Either way, the majority of my clients are dealing with major stress issues - some to the point of interference with their job and life satisfaction....
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