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The Clinical Proof of the Power of Suggestion
The American Medical Association and US Food and Drug Administration acknowledge the effectiveness of "suggestion" in all medical treatments.

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Ten (Actually Fifteen) Questions with Dr. Sandor Gardos
This is an interview with Dr. Sandor Gardos, CEO and staff sexologist of MyPleasure. Sandor is a licensed clinical psychologist and sex therapist as well as a board-certified sexologist. We met recently at a San Francisco Entrepreneurs Organization dinner where I was the keynote speaker.
"The Banality of Heroism"
My Stanford psychology professor, Dr. Philip Zimbardo, and Zeno Franco, a Ph.D. candidate in clinical psychology at Pacific Graduate School of Psychology wrote a terrific article called “The Banality of Heroism.”
Networking Works!
Eek. The dreadful Jury Duty Summons arrives in the mail again. I’m all for the jury system, mind you, but those of us who aren’t on corporate payrolls don’t get a paycheck during the time we serve. Oh, well, “one day or one trial” isn’t so bad. I am ready to do my civic duty. I believe in our government and the trial-by-jury-of-our-peers system. If a case of mine were being tried, wouldn’t I want me to be on the jury? My mood improved, I call in on the appointed day and receive instructions to show up Monday..

6 Quick Tips to Make Your Copy More Believable
Believability above a certain point makes sales; below that point it does not. Ad copy must make what lawyers call "a prima facie case" -- that is, a case that warrants a trial in court. Only the court is the consumer, and the trial is buying and using the goods.
When 'Bored' Is the Name of Your Game
When boredom stops being an occasional feeling and becomes a way of life, it can signal more than clinical depression. It can be a powerful indication that you're entering your midlife transition.
The Art of Memorable Speaking
If you want your audience to retain your message, you’d better make sure you frame it in a memorable way. Here are a few of the principles I’ve discovered, often through trial and error, during my years of public speaking.

Learned a Marketing Lesson at the AME Conference
The relationship to that concept was demonstrated at the AME Conference. The attendees and exhibitors have been thru the top section of the hourglass and now are in the bottom half. Not to sound too clinical, but they were the Buyers of the program. The next step in the funnel is the Repeat stage. AME started marketing the next conference in Baltimore immediately after you signed up for this one.
Trial your adverts
If you advertise your business then you must trial your adverts and test to see which ones work the best for you. By trialling your adverts you should agree on a design and more importantly the content of your advert and run each one for around a month at a time. At the end of each month change the advert to a different design and/or different content and so on. When you are testing your adverts you must make sure you take your marketing calendar data into account too. At then end of each trial make a note of how many enquiries each advert received and of those enquiries that went on to converted into clients. As you collate this data you will begin to build a picture of which adverts work the best for you and use the ones that produce the most responses.
Interview with Sylvia Lafair
Sylvia Lafair is a clinical psychologist and author of "Don't Bring It to Work". She specializes in developing leaders and transforming teams. Sylvia has been a top author for my site and I decided to ask her a few questions to learn more about her and how she helps entrepreneurs grow their businesses.

Forgiveness: Is Holding On To Anger Holding You Back?
Clinical studies have proven the very real link between the emotion of anger and the development of heart disease and numerous other unsavory ailments and illnesses. There's only one way to let go of anger. Do you know what it is? More so, do you know how to do it?!
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