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A Big Sales Tip
Here's a big sales tip. How would you like to keep close tabs on your biggest sales prospects, best customers, and fiercest competitors without having to lift a finger or pay a penny? Now you can!

Tracking Your Media Coverage
Your press release is ready to go. You have decided which audience you want to target and determined that your release is going to newspapers, magazines, internet wire services, and television and radio stations. You decided to pay the Acme Marketing firm to professionally write your press release. As a part of their writing the press release, they will also do the distribution for you. This saves you time and money. But how will you know if the release was picked up by any of the media outlets on your distribution?
Psst! Do You Know Who’s Talking About You?
Unless you are a large company, you probably do not have your own clipping service scouring the media looking for mentions of your business, your competitors, or industry trends. So what’s a small business to do?

Other clipping service Related Articles

Psst! Do You Know Who’s Talking About You?
Unless you are a large company, you probably do not have your own clipping service scouring the media looking for mentions of your business, your competitors, or industry trends. So what’s a small business to do?
Customer Service Made Easy
There is a mystery around customer service. Most consumers think that customer service has gone downhill. Most businesspeople think that their customer service is good. How can this be possible? If you can solve this puzzle then you are well on your way to delivering great customer service.

Interdependence, The Truth, Love, Self Respect and Interpersonal Competence
I look for inspiration for these articles in a number of places. Sometimes I feel as if I am running a clipping service for people interested in career and life success. Oprah’s magazine is one of my favorite places for source material. I particularly enjoy Eve Ensler’s “A Million Was to Save the World” column.

Shrink Your Reading Pile Down with a 5-10 Minute Reading Folder
I am always clipping out (or tearing out) articles from various professional and personal magazines that I will read "some day." I have been doing this for years (say, way back to those high-school days believe it or not…) I used to get so frustrated because I never found the time to get to the articles and they just kept piling up on my floor or desk. Then someone helped me!

Marketing is about Differentiation
Without a differentiated service, your service becomes a commodity because you become subject to the market, and vulnerable to someone else with a lower price. To command a higher price for your service and maintain superior profit margins, you must differentiate your service and provide more “perceived” value.
Retro-Service
Retro Service is achieved via two modes: passionate People and the unique and memorable Experience they create for your customers. Retro Service is the form of service our parents and grandparents experienced back in the day.

A Tale of Two Eateries ...it's not just about the food!
Two restaurants- both have great food and fine surroundings but the service is from two different worlds. Does service really matter? You bet it does. Find out how you can be on the winning side of the service world.

Would you get A Tattoo of the General Motors’ Logo?
When was the last time you were really excited about the customer service you received? A recent survey showed that 44% of people rate the customer service they usually receive as dull and bland. Most customer service experiences are, well ok, and we unusually come away somewhat satisfied from the experience. This is all well and good, but most of your competitors are already doing this. To stand out from the competition you need to demonstrate customer service on a dramatically different level: service that is anything but bland and dull! Think Disney, Harley Davidson, or Apple.

Service Over!
When was the last time you experienced excellent service? Seriously. What has the last two decades yielded with the plethora of service training opportunities? We talk about service standards, moments of truth, customer satisfaction and excellence, yet we experience more disappointments than fulfillment.
Five Attributes that Lead to Exceptional Customer Service
As a business owner, I have developed a keen sense of the attributes of people who are highly motivated as well as those qualities that lead to counter productive behavior. Regardless of the industry, customer service is key to the success of your business. Unfortunately, there are many examples of people whose poor customer service has been memorable: people who have left us on hold and forgotten about us, waitresses who never return to our table, the customer service person who leaves us on the phone for several minutes. We all have experienced poor customer service at some level. This article illustrates how Five Attributes Can Lead to Exceptional Customer Service. I refer to them as the PAULA(sm) Customer Service Success Program.

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