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Lesson #4: Broaden Your Appeal
“I want everyone I can get,” says Klein. “Jews, Catholics, gays straights, you name it!” Klein has risen to the top of the fashion industry by creating products and advertising campaigns that appeal to the broadest cross-section of the population and herein lies part of his genius. By not limiting himself to a certain market and creating a wide range of product lines to accommodate all segments of society, Klein helped solidify his position at the top of the American fashion industry.

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Lesson #3: Create a Lifestyle
A line of Sean John clothing, a line of Sean Jean Navigator custom SUVs, a new Unforgivable fragrance, an upcoming line of Sean Jean Elite shoes – Combs has saturated the market in an attempt to move from being an urban clothing label to becoming a lifestyle brand. He has attempted to incorporate his sense of style into all of his products, creating a lifestyle based on urban sophistication and sensibility and appealing to young adults worldwide to embrace this lifestyle.

The Beauty Magnate: Chanel Leaves Her Mark
Chanel was beginning to make a name for herself among the who’s who of Paris all the while acquiring a taste for their luxuries and decadent lifestyle. With her modest hat and dress store, Chanel’s reputation was already beginning to grow as a woman who had little interest in the extravagant and tight-fitting clothes that were all the rage at the time. Instead, she opted for darker and simpler dresses that drew their inspiration from men’s clothing as well as the outfits of the nuns she had grown up around.
First Impressions Count
Your clothes set the stage. Your words set the tone. And your actions set everything else in motion. If you’re looking for a job, selling to a new client, or motivating peers, your first impression speaks volumes about what will happen next. Find out what your clothes say about you...and how to determine what others really think about you.
Living Your Dream To Make It True
If you can think of anybody who is more creative than someone who takes a jet ski to work and changes into business clothes from water clothes every day by using a waterproof backpack, then tell me.
The New Dress for Success Look
Clothing cover approximately 90% of the body in many business situations. Your clothing can be the competitive edge in today’s casual society.
Good at Sewing and Want to Turn it into a Business?
You are good at sewing, in fact you even make your own clothes, but you are not sure if you can make a business out it, now that everyone seems to buy cheap clothes from department stores?
What to Wear to a Client Interview
In today's tough economy, you need to use every tool you have in order to stand out and win the business. Your clothes say a lot about you and what your company has to offer. Look polished and put together and you have a fighting chance of being a top contender. Wear clothes that make you stand out for the wrong reasons and you are risking failure. Read the attached article and learn more about what is and is not considered appropriate for certain industries.
Accessories - The Good, The Bad and The Ugly
Men and women around the world are slaves to fashion. Many women are focused on the "new in fashion look." Some of this year's clothing has several patterns in one outfit. Even the upscale clothing stores are featuring gladiator shoes and huge handbags with lots of glitz and hardware.

Any time, any place, anywhere
Flexible working is normally conceived as working part time, compressed hours or starting earlier/finishing later. But what if your work was so flexible that it meant you could move to the other side of the world with virtually no impact? That is what Lysette Parbhu has done. She set up her ethical children's clothes company, Babies in Sheep's Clothing, in the UK and has just moved to South Africa for her husband's business and is still able to work more or less as normal around her two children.

Eco Friendly Clothes are the Future
Not many people have heard about eco friendly clothes. This will soon change as this type of clothing is rapidly gaining in popularity. One of the main reasons for is that is to help protect the environment, as you can gather from their name.
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