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Entering the ‘go-go’ zone with your eyes wide open
The Go-Go zone is that place a business can find themselves in that sounds like heaven. In reality, it is more often hell. It is the place where you have more business than you know what to do with, where it is all you can muster just to get orders processed and shipped. Keeping customers happy gets left by the wayside. This article is my effort to help you understand the pitfalls of this seemingly idyllic situation, and help you prepare for it if and when it occurs.

The right business can prosper in any economy
If you are trying to shield your business from the vicissitudes of economic fluctuation, there is a simple rule you must live by: Focus on customers’ needs. Because of current economic conditions (February 2009), this article focuses on how to ride out a recessionary environment.

Other cloudy skies Related Articles

Meteor Showers
My alarm sounded at 4:15 am, and I startled out of bed. "Why Am I Here?" I asked myself. "Oh yes, the Meteor Showers. They are supposed to be this morning," the answer came quietly. I checked my bedroom window for a preview. Couldn't see a thing. "Must be cloudy," I imagined, "I'm going back to bed," I told myself.

Follow-Up or Fall on Your Face
Guerrilla marketing preaches to the skies the importance of customer follow-up and prospect follow-up if you have even the vaguest notion of succeeding in business. Why do most businesses lose customers? Poor service? Nope. Poor quality? Nope. Well, then why? Apathy after the sale. Most businesses lose customers by ignoring them to death. A numbing 68% of all business lost in America is lost due to apathy after the sale.

Lesson #3: See the Forest Through the Trees
“I think the more you have a generalist perspective, I think sometimes the more you can kind of see through the forest and the trees,” says Case. “And when it gets a little bit cloudy, you know, have some sense of, ‘Well, maybe this might happen or maybe that might happen.’”

Do What You Love
The more you learn about things you're interested in, the more fresh and fun ideas you'll have to mull over in your pursuit of your Core Desires. You'll continually be looking for things to help you be a better parent, salesperson, businessperson, doctor, lawyer, accountant, or PR person. You'll enjoy learning constantly, and you'll discover many benefits. I know a twelve-year-old boy who can tell you the batting averages of all the professional baseball players, yet he can't recite the names of the four types of clouds that move across our skies.

It’s not where you’re from, it’s where you’re going.
Oh the Holidays… The crisp snap of the winter breeze, lights emerging from every corner imaginable; illuminating the evening skies like the sun just squeezed itself through the screen door. It’s a time for celebration, a time for reflection. For smiles, and long overdue embraces that have sat on shelves collecting the dust of neglect.

Puddles in the Parking Lot
It was a cold October morning in Dayton, Ohio and as I left my house at 7am the skies opened up and it began to pour. It wasn't cold enough to turn the rain into ice but it was still chilly enough that I turned on the heater. Today we were having customers in. Not just any customer - General Motors was visiting our branch and we were going to make a presentation trying to secure all the distribution business for two of their local manufacturing facilities. We had a plan and we had rehearsed our game plan over and over.

Entrepreneur Education: Hype Will Not Help You Succeed
Think of it this way, "the laws of attraction won't pay the mortgage". Too many of us were so busy wishing on a star we kept our heads buried in the sand as the economic skies were falling around us. So, the big question now? What is there to replace the frilly advice often filled with cotton candy?

Charismatic Facts that Stimulate Energy
Charisma is an authentic power that captivates the hearts and minds of others. We all have an infinite amount of potential inside of us and the quickest way to release it is by stimulating your curiosity, energy, confidence and driving force. As the grey skies and drizzling cold try to seep into my sense of joy, I found the following facts lifted my spirit and filled me with a warm glow. I hope they create the same reaction within you!

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